Field Marketing Growth Leader

Nilfisk; United States; Remote; USD 89,000 - 111,000; Full time

Job summary

Nilfisk is seeking an experienced Field Marketing Manager to design and execute marketing strategies across North America, driving growth, demand generation, and product commercialization in assigned industry segments. You will lead segment marketing, campaigns, launches, and enablement initiatives to support customer acquisition and revenue growth.

The role requires collaboration with Sales, Product, and Global Marketing, translating market insights into measurable go-to-market strategies and

Qualifications

• 7+ years of progressive B2B marketing experience, including demand generation.
• Demonstrated experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Proven success supporting product launches and commercialization initiatives.
• Experience with CRM and marketing automation platforms.
• Strong project management and cross-functional collaboration.

Responsibilities

• Develop annual marketing strategies and growth plans for assigned segments.
• Plan and manage integrated, multi-channel campaigns that generate awareness, qualified leads, pipeline, and revenue.
• Execute marketing initiatives across digital advertising, email, social media, content marketing, webinars, trade shows, and industry partnerships.
• Analyze customer needs, market trends, competitive activity, and emerging opportunities to inform marketing strategies.
• Develop customer personas, buyer journey maps, and industry-specific value propositions.
• Partner with Sales and other cross-functional teams to align marketing initiatives with commercial objectives.
• Lead go-to-market planning and commercialization strategies for new products and solutions.
• Collaborate with Product Management to incorporate customer insights, market feedback, and competitive intelligence into product positioning and launch strategies.
• Develop product messaging, value propositions, and competitive differentiation tailored to assigned markets.
• Coordinate product launches across digital channels, sales teams, dealer networks, and customer communications.
• Support product lifecycle initiatives, including portfolio updates, rebranding, and product transitions.
• Develop sales enablement materials, including presentations, playbooks, case studies, competitive comparisons, and product launch toolkits.
• Partner with Sales and Channel Marketing to support customer engagement, lead conversion, and commercial effectiveness.
• Ensure marketing programs and product launches are effectively communicated and executed across direct and indirect sales channels.
• Plan and execute marketing initiatives for trade shows, customer events, webinars, and industry conferences.
• Leverage events to support lead generation, product launches, customer relationships, and brand awareness.
• Manage event promotion, lead capture, follow-up campaigns, and performance measurement.
• Evaluate event effectiveness and identify opportunities to improve return on investment.
• Develop and manage marketing budgets to maximize effectiveness and business impact.
• Establish and monitor KPIs related to lead generation, pipeline contribution, revenue influence, campaign performance, and product adoption.
• Utilize CRM, marketing automation, and reporting tools to evaluate performance and identify opportunities for improvement.
• Present marketing results, insights, and strategic recommendations to leadership.
• Continuously optimize marketing programs through data analysis, testing, and performance measurement.

Skills

B2B marketing

Marketing strategy

Demand generation

Go-to-market

Campaign management

Cross-functional collaboration

Communication & presentation

Analytical skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce

Pardot/Marketing Cloud

Power BI

Job description

Nilfisk is seeking an experienced Field Marketing Manager to design and execute marketing strategies across North America, driving growth, demand generation, and product commercialization in assigned industry segments. You will lead segment marketing, campaigns, launches, and enablement initiatives to support customer acquisition and revenue growth.

The role requires collaboration with Sales, Product, and Global Marketing, translating market insights into measurable go-to-market strategies and