Field Marketing Lead – Enterprise ABM & GTM Programs

Canva; California (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

Canva in San Francisco is seeking a Field Marketing professional for a 12-month full-time engagement. This role collaborates with Sales to design regional GTM plays, run integrated field programs, and translate global campaigns into enterprise-focused, local strategies.

You will own field experiences, manage budgets and vendors, and partner with Brand, Content, Lifecycle teams to extend program reach. 5+ years of regional field program experience and ABM exposure are highly valued.

Qualifications

• 5+ years of experience in a similar role.
• Experience driving pipeline with regional or field programs.
• Experience with ABM for enterprise accounts.
• Collaborates with Sales on GTM and revenue goals.
• Strong project management and cross-functional coordination.

Responsibilities

• Partner with Sales to plan and activate regional GTM plays across east and central regions.
• Design and execute integrated field programs moving target accounts through the funnel.
• Translate global campaigns and sales motions into localized, account-relevant strategies for enterprise audiences.
• Own the execution of field experiences including events, webinars, executive programs, and partner activations.
• Collaborate with brand, content, customer marketing, product marketing, and lifecycle teams to extend program reach.
• Manage budgets, vendors, and timelines with operational rigor.

Skills

Field marketing

ABM

Campaign management

Sales alignment

Job description

Canva in San Francisco is seeking a Field Marketing professional for a 12-month full-time engagement. This role collaborates with Sales to design regional GTM plays, run integrated field programs, and translate global campaigns into enterprise-focused, local strategies.

You will own field experiences, manage budgets and vendors, and partner with Brand, Content, Lifecycle teams to extend program reach. 5+ years of regional field program experience and ABM exposure are highly valued.