Field Marketing Manager - 12 Month Contract

Canva; California (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

Canva in San Francisco is seeking a Field Marketing professional for a 12-month full-time engagement. This role collaborates with Sales to design regional GTM plays, run integrated field programs, and translate global campaigns into enterprise-focused, local strategies.

You will own field experiences, manage budgets and vendors, and partner with Brand, Content, Lifecycle teams to extend program reach. 5+ years of regional field program experience and ABM exposure are highly valued.

Qualifications

• 5+ years of experience in a similar role.
• Experience driving pipeline with regional or field programs.
• Experience with ABM for enterprise accounts.
• Collaborates with Sales on GTM and revenue goals.
• Strong project management and cross-functional coordination.

Responsibilities

• Partner with Sales to plan and activate regional GTM plays across east and central regions.
• Design and execute integrated field programs moving target accounts through the funnel.
• Translate global campaigns and sales motions into localized, account-relevant strategies for enterprise audiences.
• Own the execution of field experiences including events, webinars, executive programs, and partner activations.
• Collaborate with brand, content, customer marketing, product marketing, and lifecycle teams to extend program reach.
• Manage budgets, vendors, and timelines with operational rigor.

Skills

Field marketing

ABM

Campaign management

Sales alignment

Job description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on San Francisco so we can best support our teams and keep collaboration flowing.

This role is a 12 month engagement, working full-time.

What you'd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on:

• Partnering closely with Sales to plan and activate regional GTM plays, bringing campaigns and customer moments to life across the east and central regions
• Designing and executing integrated field programs that move target accounts through the funnel, blending in-person experiences, customer stories, virtual touchpoints, and digital amplification
• Translating global campaigns, customer stories, product priorities, and sales motions into localized, account-relevant strategies for enterprise audiences
• Owning the execution of field experiences including events, webinars, executive programs, and partner activations, ensuring they're tightly connected to broader campaign and pipeline goals
• Collaborating with brand, content, customer marketing, product marketing, and lifecycle teams to align messaging and extend the reach of field programs
• Managing budgets, vendors, and timelines with operational rigor, keeping a high bar for brand experience and execution quality

You're probably a match if

• You've driven pipeline impact through regional or field programs, ideally at a high-growth SaaS or tech company
• You know how to influence pipeline through regional programs and account-based engagement, and you've owned that before
• You've worked within ABM frameworks for enterprise accounts
• You partner closely with Sales on GTM motions, account strategy, and revenue goals
• You bring strong project management skills and can hold together a lot of cross-functional moving parts
• You have a bias for action, curiosity, and a drive to experiment and iterate quickly
• You have 5 + years of experience in a similar role

About the team

You’ll be joining Canva’s Field Marketing team, bringing our brand and product to life in the real world. As part of Canva's Global B2B Marketing group, we work with Sales, Customer Success, Product Marketing, Content, Brand, Lifecycle, and Experiential to design programs that reach our most valuable audiences and influence the full revenue funnel, from net-new demand to pipeline acceleration and expansion.

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.