Field Marketing Lead: Community Growth & Events

Neal Communities; Sarasota (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Employer Paid Life Insurance

Supplemental Insurance

Disability Insurance

401(k) with Company Matching Contribut

PTO & Paid Holidays

ID Theft Protection

Employee Home Purchase Discount

Tuition Reimbursement

Employee Wellness Program

Employee Assistance Program (EAP)

Pet Insurance

Employee Service Awards

Job summary

Neal Communities is seeking a Field Marketing Manager to drive community marketing initiatives that support lead generation, traffic and brand consistency in our Sarasota area communities.

You will liaison between corporate strategy and field execution, overseeing signage, events, sales center presentation, local partnerships, and field marketing activities aligned with sales objectives.

Qualifications

• Four-year degree in marketing or related field.
• Minimum three (3) years of marketing experience.
• Strong organizational, verbal, and written communication skills.
• Experience managing community signage programs, including vendor sourcing, installation logistics, permitting, and local compliance requirements.
• Proven experience planning and executing grand openings, community events, promotions, and traffic-generating marketing initiatives.

Responsibilities

• Executes community-level marketing plans and field initiatives at the direction of the Vice President of Marketing.
• Provides field-level insight and recommendations to support marketing strategy and executes approved tactics that communicate the brand message.
• Plans, coordinates, and executes advertising, promotions, grand openings, model openings, VIP previews, Realtor events, luncheons, and other traffic-generating activities.
• Supports marketing of active and upcoming communities and business operations across Neal Communities and its affiliated companies.
• Gathers content and visual requirements (photos, floor plans, site plans) for marketing communications.

Skills

Organizational skills

Verbal communication

Written communication

Project management

Education

Bachelor's degree in marketing or related field

Tools

Graphic design software

Job description

Neal Communities is seeking a Field Marketing Manager to drive community marketing initiatives that support lead generation, traffic and brand consistency in our Sarasota area communities.

You will liaison between corporate strategy and field execution, overseeing signage, events, sales center presentation, local partnerships, and field marketing activities aligned with sales objectives.