Field Marketing Lead

Jobtailor; San Francisco (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Travel opportunities

Startup environment

Job summary

Sift is seeking a seasoned Field Marketing professional in the San Francisco area to own the events calendar, budget, and attribution. You will lead hosted formats, manage content creation for each event, and amplify the company’s employer brand through social channels.

Ideal candidates bring 4+ years in field marketing or related fields, strong ownership, and a Bay Area network in hard tech. Will travel monthly and collaborate with RevOps.

Qualifications

• 4+ years in field marketing, growth, events, brand, or community.
• Own a calendar, a budget, and a number.
• Experience at a company during growth to become a desirable workplace with clear ownership.
• Proven ability to translate IRL moments into online content.
• Fluency with Twitter, especially in hard tech and defense tech.
• Track record of running hosted formats people want to attend.
• Real Bay Area network in hard tech, defense tech, robotics, or autonomy.
• Comfort with both brand/vibe and funnel/attribution work.
• Production experience in video, photography, and editorial with speed.
• Operational experience with contracts, deposits, shipping deadlines, badges, invoices.
• CRM and marketing automation proficiency; building invite lists and campaigns.
• Willingness to travel about one show per month; time in LA and occasional DC.
• U.S. Person required (ITAR/EAR compliant).

Responsibilities

• Own the annual event calendar, budget, ROI, and scoring framework.
• Build and run owned events including dinners, roundtables, and hosted formats.
• Establish a recurring San Francisco community program from the SF office.
• Produce clips, photos, and Twitter posts for hosted or attended events.
• Grow Sift’s Twitter presence and enable team-wide posting with the company account.
• Partner with RevOps to improve attribution for booths, dinners, sponsorships, and pipeline.
• Systematize booth execution with assets, shipping, runbooks, collateral, and follow-up.
• Shape employer brand through Working at Sift and Why I Joined programs; create editorials.
• Own speaking submissions and sponsorships with communications coordination.
• Measure programs, discontinue what don’t convert, invest in what performs.

Skills

Field marketing

Event budgeting

Content production

Attribution analysis

CRM systems

Marketing automation

Video production

Photography

Lead capture

Campaign management

Tools

Twitter

CRM systems

Vendor management systems

Shipping management tools

Badge scanners

Event scoring framework

Job description

• Own the annual event calendar, budget, return on investment, and event scoring framework
• Build and run owned events including dinners, roundtables, and hosted formats
• Establish a recurring San Francisco community program from the SF office
• Produce clips, photos, and Twitter posts for every hosted or attended event
• Grow Sift’s Twitter presence and enable the team to post alongside the company account
• Partner with RevOps to improve attribution for booths, dinners, and sponsorships and quantify event-sourced pipeline
• Systematize booth execution through assets, shipping and staffing runbooks, collateral kits, lead capture, and 48-hour follow-up
• Shape employer brand through Working at Sift and Why I Joined programs and engineer-focused content
• Own speaking submissions and sponsorships in coordination with communications
• Measure each program, discontinue what does not convert, and invest more in what does

Requirements

• 4+ years in field marketing, growth, events, brand, or community
• Real ownership of a calendar, a budget, and a number
• Experience at a company during the stretch when it became a place people wanted to work, with a clear account of what you specifically owned
• Proof of making an IRL moment travel online through visible and shared event content
• Presence on or fluency with Twitter, especially hard tech and defense tech
• Track record of running a hosted format people ask to be invited to
• Real Bay Area network in hard tech, defense tech, robotics, or autonomy
• Comfort with both brand/vibe and funnel/attribution work
• Production experience directing video, photography, and editorial and delivering quickly
• Operational experience with contracts, deposits, shipping deadlines, badge scanners, and vendor invoices
• Comfort with CRM and marketing automation systems, building invite lists, and running campaigns
• Willingness to travel roughly one show per month in season, with regular time in LA and periodic trips to DC
• U.S. Person required: U.S. citizen, lawful permanent resident, or protected individual such as an asylee or refugee, in compliance with ITAR/EAR regulations

Demonstrates expertise in event management, brand development, and community engagement, with a strong focus on measurable outcomes and operational efficiency. Proficient in leveraging social media, particularly Twitter, to enhance brand visibility and community interaction.

Highest-signal resume keywords

• Event Management
• Brand Development
• Community Engagement
• Social Media Strategy
• Operational Efficiency

Hard Skills

• Field Marketing
• Event Budgeting
• Content Production
• Attribution Analysis
• CRM Systems
• Marketing Automation
• Video Production
• Photography
• Lead Capture
• Campaign Management

Soft Skills

• Ownership
• Collaboration
• Networking
• Communication
• Creativity

Industry Keywords

• Hard Tech
• Defense Tech
• Robotics
• Autonomy
• Bay Area Network
• ITAR Compliance
• EAR Compliance

Tools & Technologies

• Twitter
• Event Scoring Framework
• Vendor Management Systems
• Badge Scanners
• Shipping Management Tools