Event & Field Marketing Manager

Jobtailor; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Kaizen seeks an experienced events leader to own the federal conference and field-marketing program in the United States. You will drive the annual events calendar, strategy, and budget while coordinating with sales, Brand & Storytelling, and Government Affairs to optimize sponsorships and executive engagements.

You will manage booth production, AV, shipping, and run-of-show documents, ensuring timely deliverables and high-impact briefings for senior government audiences.

Qualifications

• 4–10 years in events, experiential marketing, or field marketing.
• Direct ownership of events strategy and budget.
• Demonstrated experience owning a conference circuit, including shows, sponsorship value, booth production, and event operations.
• Knowledge of the federal conference landscape, or ability to learn it quickly.
• Experience running events for federal or public sector buyers is a significant advantage.

Responsibilities

• Build and own Kaizen’s annual events calendar and overall strategy.
• Negotiate sponsorships, booth placement, and opportunities to pursue.
• Own booth design, demos, collateral, swag, vendors, and production partners.
• Run field marketing activities with sales: account targeting, outreach, meetings, travel, staffing, follow-up.
• Plan executive dinners, agency roundtables, and closed-door briefings around major shows.
• Secure leadership speaker placements and panel submissions in partnership with Brand & Storytelling and Government Affairs.
• Scope event photography/video capture and run-of-show planning.
• Own event budgets, reporting, and cost-per-meeting analysis.
• Ensure programs comply with federal, state, and local ethics rules.

Skills

Event Operations

Sponsorship Negotiation

Booth Production

Event Planning

Pipeline Measurement

Conference Circuit Management

Run-Of-Show Documents

Shipping Coordination

AV Management

Excellent Communication

Emotional Intelligence

Tools

AI Tools

Event Management Software

Job description

• Build and run Kaizen’s annual events calendar around the federal buying year
• Set the overall events strategy and own the program end-to-end
• Evaluate conferences and sponsorships, negotiate sponsorship levels and booth placement, and determine which opportunities to pursue
• Own booth design, demo staging, collateral, swag, vendors, and production partners
• Run field marketing activities alongside sales, including account targeting, pre-event outreach, meeting scheduling, travel, staffing, and follow-up
• Own executive dinners, agency roundtables, and closed-door briefings around major shows
• Secure leadership speaker placements, panel submissions, and awards in partnership with Brand & Storytelling and Government Affairs
• Plan photo, video, and customer-story capture into event run-of-show plans
• Scope and build Kaizen-hosted summits, dinner series, and recurring briefings
• Own event budget, spending tradeoffs, and reporting with BizOps
• Tie events to pipeline, qualified meetings, and cost per meeting
• Work with Legal to ensure programs comply with federal, state, and local ethics rules
• Build a repeatable events playbook for Kaizen’s federal conference and field-marketing program

Requirements

• 4–10 years in events, experiential marketing, or field marketing
• Direct ownership of events strategy and budget
• Demonstrated experience owning a conference circuit, including shows, sponsorship value, booth production, and event operations
• Knowledge of the federal conference landscape, or ability to learn it quickly
• Experience running events for federal or public sector buyers is a significant advantage
• Experience partnering with sales on targeting and follow-up
• Experience producing owned events such as dinners, roundtables, and summits
• Comfortable being measured against pipeline
• Excellent written and verbal communication
• Comfortable drafting invitations, event briefs, run-of-show documents, and executive preparation for senior audiences
• Sound judgment under time pressure and public visibility
• Strong taste and ability to defend event and sponsorship decisions
• Operational experience with shipping, badge scans, AV, staffing, and seating plans
• Credibility with senior government audiences
• Vendor, agency, and production-partner management experience
• Ability to work with high autonomy in ambiguous, fast-moving environments
• Familiarity with AI tools and using them in daily workflows
• Emotional intelligence, thoughtfulness, and empathy toward public-sector missions
• Must reside in New York or DC, or be able to commute to New York City or DC and work from the office at least three times per week
• Must be legally authorized to work in the country for which applying; visa sponsorship may be required to disclose

Core Competencies

Demonstrates expertise in event strategy, budget management, and operational execution for federal and public sector events. Capable of building relationships with senior government audiences and leveraging emotional intelligence to enhance public-sector missions.

Highest-signal resume keywords

• Event Strategy Ownership
• Federal Conference Landscape Knowledge
• Budget Management
• Vendor Management
• Field Marketing Experience

Hard Skills

• Event Operations
• Sponsorship Negotiation
• Booth Production
• Event Planning
• Pipeline Measurement
• Conference Circuit Management
• Event Brief Drafting
• Run-Of-Show Document Creation
• Shipping Coordination
• AV Management

Soft Skills

• Excellent Communication
• Emotional Intelligence
• Sound Judgment
• Thoughtfulness
• Empathy

Industry Keywords

• Federal Buying Year
• Public Sector
• Experiential Marketing
• Field Marketing
• Agency Roundtables

Tools & Technologies

• AI Tools
• Event Management Software