Field Marketing Lead

SGS Consulting; Milton (MA); On-site; USD 80,000 - 120,000; Full time

Job summary

SGS Consulting in Milton, MA is seeking a marketing professional to accelerate demand and pipeline for key services portfolios in a B2B context. The role emphasizes field service marketing and cross-functional collaboration.

You will build and execute integrated digital and field campaigns, identify quick-win opportunities, and lead events that bring offers to life. You will coordinate with sales, marketing, and operations to drive early-stage engagement.

Qualifications

• Experience in B2B digital marketing campaigns.
• Proven ability to execute events and campaigns.
• Experience building marketing for field service work.
• This role supports Field Services and Plant Managers/end users.

Responsibilities

• Mission Objectives (6 Month Scope).
• Accelerate Demand & Pipeline for Key Services Portfolios.
• Build and execute targeted, integrated campaigns (digital + field).
• Identify quick win opportunities to lift near term pipeline.
• Build clear reporting on campaign performance and lessons learned.
• Support Strategic Services Offer Launch and 1 key offer launch.
• Lead marketing activation and customer-facing events.
• Ensure internal alignment across business, marketing, and sales.
• Enable Channel Adoption and equip partners with materials.
• Support trainings and webinars to boost confidence and conversion.
• Turn insights into immediate action through rapid synthesis.

Skills

Digital marketing (B2B)

Event execution

Field service marketing

Bachelor's degree

Stakeholder alignment

Education

Bachelor’s degree in related field

Job description

Job Responsibilities:

• Mission Objectives (6 Month Scope)
• Accelerate Demand & Pipeline for Key Services Portfolios
• Build and execute targeted, integrated campaigns (digital + field)
• Identify quick win opportunities to drive near term pipeline lift
• Build clear reporting on campaign performance and lessons learned
• Support Strategic Services Offer Launch
• Lead marketing activation for 1 key offer launch
• Design and manage a customer-facing launch event that brings the offer to life and drives early-stage engagement
• Ensure internal alignment across business, marketing, and sales
• Enable Channel Adoption
• Equip partners and channels with customer ready materials
• Support trainings and webinars to boost confidence and conversion
• Turn Insights into Immediate Action
• Conduct rapid market, competitor, and customer insights synthesis
• Recommend priority opportunities for differentiation and growth

Skills:

• Digital Marketing Campaign experience in B2B setting. (Not B2C)
• Proven experience executing events
• Bachelor’s degree in related field.
• Experience building marketing for field service work.
• This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.

Education/Experience:

• Bachelor’s degree in related field.