Field Marketing Lead

SGS Consulting; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

SGS Consulting Boston seeks a Marketing Manager to accelerate demand for field services. You will design and run B2B digital campaigns, coordinate with field teams, and drive early-stage pipeline through compelling events and activations.

This role requires a hands-on marketer with experience building campaigns for field service work, event execution, and a strong grasp of market insights to shape offers for Plant Managers and end users.

Qualifications

• Digital marketing campaigns in a B2B setting.
• Proven experience executing events.
• Experience building marketing for field service work.
• Knowledge supporting Field Services group (Plant Managers, End Users) is helpful.

Responsibilities

• Accelerate Demand & Pipeline for Key Services Portfolios.
• Build and execute targeted, integrated campaigns (digital + field).
• Identify quick win opportunities to lift near-term pipeline.
• Build clear reporting on campaign performance and lessons learned.
• Support Strategic Services Offer Launch.
• Lead marketing activation for 1 key offer launch.
• Design and manage a customer-facing launch event to drive early engagement.
• Ensure internal alignment across business, marketing, and sales.
• Enable Channel Adoption and equip partners with materials.
• Support trainings and webinars to boost confidence and conversion.
• Turn Insights into Immediate Action; synthesize market, competitor, and customer insights.
• Recommend priority opportunities for differentiation and growth.

Skills

Digital Marketing Campaign experience

Event execution

Education

Bachelor’s degree in related field

Job description

Job Responsibilities:

Mission Objectives (6 Month Scope)

• Accelerate Demand & Pipeline for Key Services Portfolios


• Build and execute targeted, integrated campaigns (digital + field)


• Identify quick win opportunities to drive near term pipeline lift


• Build clear reporting on campaign performance and lessons learned


• Support Strategic Services Offer Launch


• Lead marketing activation for 1 key offer launch


• Design and manage a customer-facing launch event that brings the offer to life and drives early-stage engagement


• Ensure internal alignment across business, marketing, and sales


• Enable Channel Adoption


• Equip partners and channels with customer ready materials


• Support trainings and webinars to boost confidence and conversion


• Turn Insights into Immediate Action


• Conduct rapid market, competitor, and customer insights synthesis


• Recommend priority opportunities for differentiation and growth.

Skills:

• Digital Marketing Campaign experience in B2B setting. (Not B2C)


• Proven experience executing events


• Bachelor’s degree in related field.


• Experience building marketing for field service work.


• This professional will be supporting Field Services as their group so this knowledge is helpful and will be supporting Plant Managers etc for End Users.

Education/Experience:

• Bachelor’s degree in related field.