Field Market Manager Massachusetts

Western Spirits Beverage Company; Massachusetts; On-site; USD 65,000 - 90,000; Full time

Job summary

A leading beverage company is seeking a Field Market Manager in the Boston area. The role focuses on developing a designated territory, building relationships with distributors, and conducting sales seminars. Ideal candidates should have 1-5 years of experience and strong communication and organizational skills. The position involves significant market engagement, driving distribution and ensuring effective merchandising strategies. This is a fantastic opportunity to thrive in a dynamic environment.

Qualifications

• 1-5 years related experience required.
• Ability to function well in a high-paced environment.
• Proficiency in using Microsoft Office Suite.

Responsibilities

• Develop designated territory on new and existing product offerings.
• Foster relationships with distributor reps and managers.
• Conduct sales seminars at distributor sales meetings.
• Target designated account lists for maximizing distribution.
• Conduct store level tastings and participate in marketing events.
• Utilize iDig and Karma to plan, record and follow up with sales calls and business planning.
• Merchandise each account to brand standards.
• Conduct store level tastings and participate in event marketing opportunities to drive velocity for brands.

Skills

Excellent verbal and written communication skills

Excellent interpersonal skills

Excellent sales, negotiation, and customer service skills

Strong analytical and problem-solving skills

Excellent organizational skills and attention to detail

Time management skills

Leadership skills

Proficient with Microsoft Office Suite

Education

Valid Driver’s license

Be at least 21 years of age

Job description

**** IMPORTANT: We are only looking for candidates in the Boston, Massachusetts area ****

Job Summary

The Field Market Manager position is a specialist that will develop a designated territory on new and existent product offerings. The primary focus will be on building key retail and on-premise while merchandising, staff training and conducting consumer tastings. Working with our distributor sales teams to drive distribution and sell-thru of our products.

Key Duties/Responsibilities

• Foster relationships with distributor reps, managers and merchandisers.
• Conduct sales seminars at distributor sales meetings.
• Work with and train the distributor sales teams on product knowledge and sales techniques, including on premise, off-premise and chains.
• Sell new and expanded distribution to off premise and/or on-premise accounts.
• Target designated account lists both individually and in partnership with distributors to maximize distribution, shelf presence, displays, cold box and secondary locations.
• Utilize iDig and Karma to plan, record and follow up with sales calls and business planning.
• Merchandise each account in accordance with brand standards set forth by WSBC.
• Conduct store level tastings, on premise seminars and participate in event marketing opportunities to drive velocity for brands.
• Spend 80-90% of the time in the market calling on accounts.
• Build and maintain relationships with key accounts to increase distribution and drive brand volume.
• Serve as a Brand Ambassador for the portfolio in the marketplace.
• Preplan weeks and days in advance, in order to work their plan.
• Keep all POS up to date, organized and available daily for each retail visit.
• Execute sales strategies and plans for the assigned area, considering market conditions, distributor alignment and competition.
• Other duties as assigned

Required Skills/Abilities

• Excellent verbal and written communication skills.
• Excellent interpersonal skills.
• Excellent sales, negotiation, and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Ability to provide honest and constructive feedback.
• Ability to have difficult conversations when needed.
• Ability to function well in a high-paced and at times stressful environment.
• Excellent situational awareness
• Ability to make decisions quickly and change direction when needed.
• Proficient with Microsoft Office Suite or related software.

Education and Experience

• Valid Driver’s license.
• Be at least 21 years of age.
• Between 1-5 years related experience required.

Physical Requirements

• Regular short/long distance driving to customers and vendors.
• Must be able to lift up to 50 pounds at times to merchandise products.
• Occasional overnight short/long distance travel to out of state crew drives, customers, or meetings.