Market Sales Manager - Spirits and Wine

Walsh Employment; Connecticut; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Car allowance

Comprehensive benefits package

Career progression opportunities

Job summary

A dynamic family-owned company is seeking a Market Sales Manager for Connecticut and Western Massachusetts. This field-based role demands a high-energy self-starter with a strong background in wine and spirits sales. Candidates should possess strong interpersonal skills, excel in communication and organization, and be able to work independently. The position offers a competitive salary of $70-80k plus a bonus, car allowance, and excellent benefits. This opportunity promises career progression within a growing global firm.

Qualifications

• 1–2 years of experience in the wine and spirits industry.
• Strong interpersonal and relationship-building skills.
• Excellent verbal communication and presentation skills.
• Ability to work independently and manage a territory.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Valid US driver’s licence and ability to travel 4–5 days per week.

Responsibilities

• Execute sales strategies and support brand activation.
• Manage the company’s brand portfolio within the assigned territory.
• Drive volume, distribution, and merchandising performance.
• Support sampling activations and consumer engagement initiatives.
• Conduct regular market surveys.

Skills

Interpersonal skills

Presentation skills

Organisational skills

Proficiency in Microsoft Office

Field sales experience

Job description

Market Sales Manager – Connecticut / Western Massachusetts

Location: Field-Based across Connecticut and Western Massachusetts

Salary: $70-80k + 25% bonus + car allowance + excellent benefits package

Reports to: Regional Sales Manager

About the Company

Our client is a dynamic, family-owned wine and spirits company with an eclectic and fast-growing portfolio of premium brands. With five distinctive labels and a strong global footprint, they work with international partners to activate, distribute, and elevate their brands across on- and off-premise channels.

Key Requirements

We are seeking a high-energy, self-starter with a passion for premium wine and spirits and a strong track record of success in field sales.

The ideal candidate will have:

• Minimum 1–2 years of experience in the wine and spirits industry
• Strong interpersonal and relationship-building skills
• Excellent verbal communication and presentation skills
• Ability to work independently and manage a territory with limited supervision
• Hands-on approach with a willingness to support activations, events, and displays
• Organisational skills and proficiency in Microsoft Office (Excel, Word, PowerPoint)
• A valid US driver’s licence and the ability to travel 4–5 days per week
• Based in Connecticut with full coverage responsibility for both Connecticut and Western Massachusetts

Physical Requirements

• Frequent travel within the territory
• Comfortable lifting up to 65 lbs for product handling and display building
• Able to stand, walk, and communicate clearly with trade partners and consumers

Role & Responsibilities

This is a field-based, commercially driven role covering both on-premise and off-premise accounts across the region. You will be responsible for executing sales strategies, supporting brand activation, and building lasting relationships with distributor partners and retail/on-premise stakeholders.

Key responsibilities include:

• Managing the company’s brand portfolio within the assigned territory
• Driving volume, distribution, and merchandising performance across key accounts
• Planning and implementing sales programming in coordination with the Regional Manager
• Leading display builds, merchandising execution, and POS placement
• Supporting sampling activations, promotional events, and consumer engagement initiatives
• Conducting regular market surveys to ensure pricing, menus, and marketing are in line with brand standards
• Travelling extensively within the region to visit accounts, identify new opportunities, and support trade relationships
• Liaising with distributor sales teams to align on execution and priorities
• Completing weekly reports and performance tracking as required
• Competitive base salary with performance-based bonus
• Car allowance and coverage of business-related expenses (travel, accommodation, home-office essentials)
• Comprehensive benefits package including healthcare and retirement options
• Career progression opportunities within a growing global company
• Exposure to international premium brands and dynamic brand marketing