Field Events Manager: Luxury Brand Activations & Growth

Brobston Group; Miami (FL); On-site; USD 100,000 - 112,000; Full time

Benefits offered by this job

Base salary + bonus

Elite Club Trip

Monthly sales competitions

Employee Stock Purchase Plan

401K with Company Match

Medical, Dental & Vision Insurance

Paid Parental Leave

9 Paid Company Holidays

Flexible Time Off

Job summary

The RealReal is seeking a Field Events Manager to lead the planning and execution of high-impact local events that drive consignor acquisition, brand awareness, and supply growth across assigned markets. You will work with Sales, Marketing, CRM, and Creative teams to create cohesive activations and measurable outcomes.

In this role, you will manage budgets, build partnerships with local businesses and influencers, and travel up to 75% to activate programs in your market.

Qualifications

• 4+ years in experiential, event, or field marketing roles
• Located in or willing to relocate to assigned market territory
• Proven track record of planning and executing high-quality events with measurable outcomes
• Experience building partnerships with local businesses and community orgs
• Ability to collaborate with sales and marketing to align event strategy with GTM goals
• Strong budgeting, scheduling, and multi-market coordination skills
• Creative thinker with understanding of luxury/fashion markets
• Willingness to travel up to 75% across the market

Responsibilities

• Plan and execute a portfolio of local events to drive supply and brand awareness
• Identify and activate partnerships with local businesses and influencers
• Establish KPIs and analyze post-event performance for optimization
• Collaborate with regional sales to align goals and lead routing
• Work with Marketing, CRM, Creative, and Social teams to amplify activations
• Leverage social platforms to build local brand awareness
• Manage quarterly budget for market programming
• Stay informed on cultural trends and market dynamics

Skills

Experiential events

Event planning

Field marketing

Partnership development

Cross-functional collaboration

Budget management

KPI tracking

Travel readiness

Flexible scheduling

Client relationship building

Education

Bachelor's degree in Marketing or related field

Tools

CRM

Marketing platforms

Job description

The RealReal is seeking a Field Events Manager to lead the planning and execution of high-impact local events that drive consignor acquisition, brand awareness, and supply growth across assigned markets. You will work with Sales, Marketing, CRM, and Creative teams to create cohesive activations and measurable outcomes.

In this role, you will manage budgets, build partnerships with local businesses and influencers, and travel up to 75% to activate programs in your market.