Field & Events Growth Marketing Lead

Virima Technologies, Inc.; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Virima Technologies, Inc. in Atlanta (US Eastern Time) is seeking a Field and Events Marketing Manager to lead field marketing and event programs, expand brand awareness, and drive pipeline across target markets.

This role focuses on developing marketing programs, managing events from concept to execution, and measuring impact on revenue. The ideal candidate will be strategic, hands-on, and comfortable partnering with sales, developing regional campaigns, ABM initiatives, webinars, partner

Qualifications

• Bachelor’s degree in marketing, communications, or business.
• 5+ years in field marketing or event marketing.
• Experience in B2B SaaS, enterprise software, or technology marketing.
• Proven track record planning and executing trade shows, conferences, webinars, regional programs.
• Strong collaboration with sales on campaigns, pipeline, and revenue.

Responsibilities

• Develop field marketing strategy aligned with revenue, pipeline, and market expansion goals.
• Own event strategy including trade shows, conferences, regional events, webinars, and customer events.
• Manage end-to-end event execution: sponsorships, booths, registration, vendors, logistics.
• Create pre/during/post-event engagement to maximize meetings and pipeline.
• Collaborate with demand generation and sales for integrated campaigns and ABM initiatives.

Skills

Field marketing

Event marketing

Demand generation

Account-based marketing

CRM & marketing automation

Education

Bachelor’s degree in marketing, communications, or business

Tools

Salesforce

HubSpot

Job description

Virima Technologies, Inc. in Atlanta (US Eastern Time) is seeking a Field and Events Marketing Manager to lead field marketing and event programs, expand brand awareness, and drive pipeline across target markets.

This role focuses on developing marketing programs, managing events from concept to execution, and measuring impact on revenue. The ideal candidate will be strategic, hands-on, and comfortable partnering with sales, developing regional campaigns, ABM initiatives, webinars, partner