Strategic Field Marketing Manager — Events & Pipeline Growth

TradePending, LLC; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

Protomiq is seeking a Field Marketing Manager to own event strategy and field programs that drive demand and pipeline across North America. You will align activities with revenue goals and collaborate with Sales, ABM, and content teams to accelerate opportunities.

Responsibilities include planning national and regional events, post-event follow-ups, budgets, vendors, and program measurement. Travel about 25% is expected.

Qualifications

• 7+ years in B2B event marketing, field marketing or related go-to-market roles.
• Experience managing numerous conferences, trade shows, and field programs.
• Ability to develop event and field marketing strategies for enterprise sales motions.
• Experience partnering with Sales, AE, BDR, and executives.

Responsibilities

• Own strategy, execution and measurement for all industry events and field marketing programs to drive sales pipeline.
• Plan, execute and measure trade show involvement, including large national shows and smaller regional events.
• Plan, execute and measure regional roadshows across territories, from location scouting through post-event follow-up.
• Align field programs to revenue growth priorities and support three core field marketing motions: New customer acquisition, Customer expansion and Strategic deal acceleration.
• Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability.
• Build and execute targeted field marketing programs, including executive dinners, regional events, prospect and customer roundtables, partner programs, and account-based experiences.
• Track and report on event metrics, including demand and pipeline impact
• Own program execution, including sponsorships, contracts, budgets, vendors, logistics, booth experiences, staffing, promotions, lead capture, and follow-up coordination.
• Manage the event and field marketing budget, reallocating investments toward programs that produce the strongest strategic and financial return.
• Conduct post-event analyses and recommend whether programs should be expanded, redesigned, reduced, or eliminated.

Skills

Event marketing

ABM

Go-to-market

Budget management

ROI analysis

Tools

Event management tools

Job description

Protomiq is seeking a Field Marketing Manager to own event strategy and field programs that drive demand and pipeline across North America. You will align activities with revenue goals and collaborate with Sales, ABM, and content teams to accelerate opportunities.

Responsibilities include planning national and regional events, post-event follow-ups, budgets, vendors, and program measurement. Travel about 25% is expected.