Field Event Manager

Exa; San Francisco (CA); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Exa is seeking a founding Field Marketing Manager in San Francisco to own the regional program, from concept to post-event follow-up, engaging developers and enterprise buyers. You will design formats from hackathons to executive dinners, coordinate with sales to ensure coverage, and measure pipeline impact across the region.

You will manage budgets, vendor relationships, and event tech while leveraging AI to streamline operations and drive measurable results for a rapidly growing AI-focused

Formación

• Minimum of 4 years of field marketing or event marketing at a B2B technology company, including ownership of a regional program.
• Experience engaging a technical audience: developers and AI-native audiences.
• Evidence of strong sales partnerships with sales counterparts.
• Meticulous event budget and timeline management.
• Knowledge of world-class venues, vendors, and event tactics for Bay Area and beyond.
• Growth mindset with ability to use AI to drive efficiencies.
• Fluent with developer and enterprise audiences.
• Experience with AI-native audiences is a strong plus.
• Demonstrated ability to drive pipeline and forecast/ report on event performance.
• Experience at an early-stage company with rapid growth and scale.
• Pioneered innovative event formats or strategies from scratch.

Responsabilidades

• Own regional event program strategy from concept to post-event follow-up.
• Source venues, vendors, production, and manage invitations and run of show.
• Shape content and messaging, oversee on-site execution.
• Partner with Account Executives and SDRs to build an event plan across the West Coast.
• Measure success by meetings generated, pipeline and target account engagement.
• Manage budgets, vendor negotiations, and cost per qualified lead.
• Use AI to optimize timelines, outreach, and post-event recaps.

Conocimientos

Field marketing

Event planning

Sales partnership

Budget management

Vendor negotiation

AI automation

Developer audiences

Enterprise buyers

Pipeline ownership

Regional program

Descripción del empleo

• Events are central to Exa’s marketing strategy, and the Bay Area is ground zero for the people we most want to reach: the developers building with AI and the enterprise leaders deciding how their companies adopt
• As the first Field Marketing Manager in San Francisco, you will play a key role in how prospects, partners, and customers discover and experience Exa
• In this role you will own and execute highly strategic, and thoughtfully crafted events tailored for audiences across the buying group; from developer hackathons and conferences, to invite-only executive dinners and more
• This is a rare, founding team member opportunity: you’ll build the regional program from the ground up, concepting how buyers will interact with our brand and team, determining with sales who should be in the room, informing what will draw them in, and how each event will drive measurable pipeline at a pivotal time for Exa
• This is an incredible fit for someone who sweats the details, lives to create world-class experiences, has strong instincts for what the AI builder community cares about, and obsesses over measuring the impact of every event
• You will own a strategy that balances events that build brand awareness and drive pipeline including: executive dinners, networking receptions, hackathons, third-party sponsorships, partner events, and more. You’ll partner strategically with Account Executives and SDRs to build an event plan that delivers coverage across the West Coast territory and key accounts
• Our bar is high and our north star is to establish Exa as a world-class brand. Our team embraces gathering new learnings in order to optimize future events and processes, while staying focused on our pursuit to drive ever increasing pipeline and adoption. If this sounds exciting to you, we’d love to meet you!
• Regional program strategy. Own the plan for each event in your strategy, identifying effective formats, strategic cities, target audiences, planning budgets, all while keeping our quarterly pipeline goals top of mind. Co-build the plan with input from sales and defend it with pipeline rationale. Success is measured by program quality and by pipeline sourced and influenced in the region
• End-to-end execution. Own every event from concept to post-event follow-up: sourcing venues, orchestrating vendors and production, managing invitations, shaping content and messaging, and the run of show, overseeing on-site execution, and sweating every detail. Success is measured by meeting attendance, MQL and pipeline goals and by nailing execution
• Sales partnership and account targeting alignment. Establish and maintain tight sales partnerships, align with sales to get the right personas and accounts to each event and create effective event playbooks that convert to pipeline. Success is measured by meetings generated and by the number of target accounts engaged through your programs
• Outcomes and follow-through. Own what happens during and after each event. That includes timely lead handoff and follow-up sequences built with SDRs, Lifecycle Marketing and Marketing Ops. Success looks different by format:
• Enterprise dinners and executive programs are measured by target account engagement, meetings booked and qualified opportunities
• Developer events are measured by number of new sign-ups, and repeat engagement
• Budget and vendors. Own your event budgets, vendor selection and negotiation, and cost per qualified lead. Success is measured by program impact per dollar
• AI-first operations. Use AI to compress operational timelines: invite-list development, personalized outreach at scale, vendor research, run-of-show generation, and post-event recaps. You’ll run a tight program because the busywork is automated

• Experienced owner: Minimum of 4 years of experience in field marketing or event marketing at a B2B technology company, including ownership of a regional program rather than execution of someone else’s
• Experience successfully engaging a technical audience: You can demonstrate your innate ability to shape relevant experience that engage a developer and AI-native audience and you have a deep interest to stay ahead of the trends and conversations shaping what these builders care about
• Evidence of strong sales partnership: You can speak to how you’ve built strong partnerships with sales counterparts in similar roles, including how you manage reps who push for something you know isn’t the right investment
• Meticulous event budget and timeline management: You have both budget and vendor negotiation experience
• Knowledge of what makes a world-class experience: You have a finger on the pulse of the best venues, vendors, and event tactics that will draw an audience of hard-to-reach developers, or senior technical buyers in the Bay Area and beyond
• Upholds a growth mindset: You embrace feedback as a lever to fuel growth and see learnings as an opportunity to optimize for next time
• Experience using AI to drive efficiencies: You can speak to how you use AI daily to remove operational load
• Fluent with developer and enterprise audiences: You’ve run events for technical and developer audiences as well as enterprise buyers. You know what makes a hackathon for builders worth showing up for, and what makes an executive dinner worth a CXO’s evening.
• Experience with AI-native audiences is a strong plus
• Demonstrated ability to drive pipeline: You have owned a pipeline number and can speak to how you forecast and report on event performance
• Experience at an early-stage company where things moved fast and you had to build quickly to scale
• Have pioneered an innovative event format or strategy that you developed and successfully executed. You’ve built an interesting event playbook from scratch, brought together an unexpected group of people, or created something builders actively sought out and can speak to what worked and what you learned in detail
• Experience developing booth designs and strategies that drive lead generation
• Familiarity with event tech (registration, badge scanning, on-site capture) and how it connects to CRM
• Experience building and refining reporting to track event performance
• Demonstrated experience informing event content: from topics, speakers, and experiences that feel relevant to what people are building in AI