Fiber Portfolio Marketing Lead: Growth & GTM

T-Mobile; Factoria (WA); Hybrid; USD 120,000 - 216,000; Full time

Benefits offered by this job

Stock grants

Employee stock purchase plan

401(k) plan

Annual bonus eligibility

Job summary

T-Mobile is seeking a Senior Product Marketing Manager for Fiber to own the long‑term portfolio strategy and roadmap. You will drive customer need insights, define product concepts, and build strong business cases to win new customers and grow ARPU.

You’ll influence pricing, go‑to‑market plans, and cross‑functional collaboration across Product, Operations, Analytics, and Sales to deliver market-ready solutions and ongoing portfolio performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field plus 7 years of related work experience.
• 7+ years progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines.
• Experience building business cases, opportunity sizing models, and KPI frameworks to support data‑driven decision making.
• Experience in Broadband, telecom, or another subscription‑based consumer business preferred.

Responsibilities

• Own the Fiber portfolio strategy and long‑term roadmap, including customer needs, target segments, and product narratives, while tracking post‑launch performance.
• Evaluate competitive intelligence, consumer insights, segmentation data, and industry trends to identify needs and distinguish from competitors.
• Define product concepts, build business cases and financial models, and shape pricing and rate‑plan strategy with Pricing.
• Lead the build and optimization of Fiber features, buy flows, and onboarding with Product to improve conversion and ARPU.
• Own the Fiber hardware portfolio and bundles, coordinating with Product, Operations, and Supply Chain.
• Lead go‑to‑market for Fiber launches and portfolio performance, aligning pricing, promotions, messaging, and channels.
• Develop product marketing outputs and channel enablement materials.

Skills

Strategic thinking

Relationship management

Consumer insight

Commercial acumen

Communication & storytelling

Entrepreneurial mindset

Execution in ambiguity

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Master’s/Advanced degree

Job description

T-Mobile is seeking a Senior Product Marketing Manager for Fiber to own the long‑term portfolio strategy and roadmap. You will drive customer need insights, define product concepts, and build strong business cases to win new customers and grow ARPU.

You’ll influence pricing, go‑to‑market plans, and cross‑functional collaboration across Product, Operations, Analytics, and Sales to deliver market-ready solutions and ongoing portfolio performance.