Federal & Defense Public Sector Marketing Manager

Windward; Washington, Baltimore (District of Columbia, MD); On-site; USD 120,000 - 170,000; Full time

Job summary

Windward, a leading Maritime AI company, seeks a Marketing Manager for the U.S. Public Sector to drive marketing and brand strategy across federal, defense, intelligence, homeland security and law enforcement segments.

You will collaborate with the U.S. public-sector sales team, customers, partners, and external stakeholders to identify opportunities, plan events, and develop thought-leadership programs around Maritime AI and national security.

Qualifications

• 4–5 years of B2B or B2G technology marketing experience, including direct experience marketing to the U.S. federal government.
• Proven experience building and executing brand and marketing strategies for complex technology or intelligence offerings.
• Strong understanding of the U.S. government, defense, intelligence, or national-security ecosystem.
• Experience planning and executing industry events, executive programs, partnerships, and thought-leadership initiatives.
• The ability to identify market opportunities and turn them into focused, well-executed programs.
• Strong positioning, messaging, storytelling, writing, and editing skills.
• The ability to translate complex technology into clear mission value for executive, operational, and acquisition audiences.
• Experience working closely with public-sector sales and business-development teams.

Responsibilities

• Build and execute Windward’s brand and marketing strategy for the U.S. public sector.
• Develop clear, differentiated, mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.
• Adapt Windward’s global brand strategy to the priorities, language, and operating realities of the U.S. market.
• Identify marketing opportunities based on federal priorities, policy developments, budget cycles, geopolitical events, mission requirements, and competitive activity.
• Own Windward’s presence at key defense, intelligence, maritime, national-security, and federal-technology events.
• Plan and execute conferences, trade shows, executive roundtables, briefings, speaking engagements, webinars, and partner events.
• Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other influential stakeholders.
• Build thought-leadership programs and content around Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and operational decision-making.
• Develop executive content, reports, briefs, presentations, customer stories, event materials, and sales-enablement assets.
• Support executives and subject‑matter experts with messaging, speaking opportunities, and external engagements.
• Manage external agencies, vendors, event partners, budgets, and program performance.

Skills

B2B/B2G marketing

Gov't marketing

Brand strategy

Event planning

Messaging & writing

Public-sector collaboration

Stakeholder management

Project management

Education

Bachelor’s degree

Tools

Marketing automation

Content creation tools

Job description

Windward, a leading Maritime AI company, seeks a Marketing Manager for the U.S. Public Sector to drive marketing and brand strategy across federal, defense, intelligence, homeland security and law enforcement segments.

You will collaborate with the U.S. public-sector sales team, customers, partners, and external stakeholders to identify opportunities, plan events, and develop thought-leadership programs around Maritime AI and national security.