Marketing Manager, US Public Sector

Windward Ltd.; Washington, Northern (District of Columbia, KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Windward Ltd. seeks a Marketing Manager for the U.S. Public Sector to craft and execute the company’s marketing and brand strategy across federal, defense, intelligence, homeland security, and law-enforcement sectors.

This strategic, hands-on role strengthens Windward’s market position, develops mission-driven narratives, and drives programs that build credibility, engagement, and business growth. You’ll collaborate with sales, customers, partners, and external stakeholders.

Qualifications

• 4–5 years of B2B or B2G technology marketing, including U.S. federal government.
• Experience building brand strategies for complex technology or intelligence offerings.
• Strong knowledge of the U.S. government, defense, intel, or national-security ecosystem.
• Experience planning industry events, executive programs, partnerships, thought-leadership.
• Ability to translate complex technology into mission value for executive audiences.
• Experience collaborating with public-sector sales and BD teams.
• Strong project-management and multitasking skills.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Build and execute brand and marketing strategy for the U.S. public sector.
• Develop mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.
• Adapt Windward’s brand for U.S. priorities and language.
• Identify opportunities based on federal priorities, policy developments, budget cycles, and geopolitical events.
• Own Windward’s presence at defense, intelligence, maritime, national-security, and federal-technology events.
• Plan conferences, trade shows, roundtables, briefings, webinars, and partner events.
• Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other stakeholders.
• Build thought-leadership content on Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and decision-making.
• Develop executive content, reports, briefs, presentations, customer stories, and sales-enablement assets.
• Support executives with messaging, speaking opportunities, and external engagements.
• Manage external agencies, vendors, event partners, budgets, and program performance.

Skills

B2B/B2G marketing

Brand strategy

Storytelling

Writing & editing

Public-sector marketing

Event planning

Partnership development

Stakeholder management

Project management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

# Marketing Manager, US Public Sector#### About The Position**Marketing Manager , U.S. Public Sector****Location: Washington, D.C. metropolitan area****Market: U.S. Federal Government, Defense and National Security****About Windward****Windward is the leading Maritime AITM company, delivering mission-grade all-source operational intelligence that helps organizations detect threats, uncover hidden maritime activity, and make faster, more confident operational decisions.****The Role****Windward is looking for Marketing Manager, U.S. Public Sector to build and execute the company’s marketing and brand strategy across the U.S. federal, defense, intelligence, homeland security, and law-enforcement sectors.****This is a strategic, hands-on role focused on strengthening Windward’s market position, developing mission-driven narratives, identifying high-impact opportunities, and executing programs that build credibility, engagement, and business growth.****You will work closely with the U.S. public-sector sales team, customers, partners, and external stakeholders.****What You’ll Do*** **Build and execute Windward’s brand and marketing strategy for the U.S. public sector.*** **Develop clear, differentiated, mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.*** **Adapt Windward’s global brand strategy to the priorities, language, and operating realities of the U.S. market.*** **Identify marketing opportunities based on federal priorities, policy developments, budget cycles, geopolitical events, mission requirements, and competitive activity.*** **Own Windward’s presence at key defense, intelligence, maritime, national-security, and federal-technology events.*** **Plan and execute conferences, trade shows, executive roundtables, briefings, speaking engagements, webinars, and partner events.*** **Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other influential stakeholders.*** **Build thought-leadership programs and content around Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and operational decision-making.*** **Develop executive content, reports, briefs, presentations, customer stories, event materials, and sales-enablement assets.*** **Support executives and subject-matter experts with messaging, speaking opportunities, and external engagements.*** **Manage external agencies, vendors, event partners, budgets, and program performance.**#### Requirements**What You’ll Bring*** **4-5 years of B2B or B2G technology marketing experience, including direct experience marketing to the U.S. federal government.*** **Proven experience building and executing brand and marketing strategies for complex technology or intelligence offerings.*** **Strong understanding of the U.S. government, defense, intelligence, or national-security ecosystem.*** **Experience planning and executing industry events, executive programs, partnerships, and thought-leadership initiatives.*** **The ability to identify market opportunities and turn them into focused, well-executed programs.*** **Strong positioning, messaging, storytelling, writing, and editing skills.*** **The ability to translate complex technology into clear mission value for executive, operational, and acquisition audiences.*** **Experience working closely with public-sector sales and business-development teams.*** **Strong project-management skills and the ability to manage multiple initiatives, stakeholders, vendors, and deadlines.*** **A strategic mindset combined with a hands-on, accountable approach to execution.*** **Excellent communication, collaboration, and stakeholder-management skills.*** **Bachelor’s degree or equivalent professional experience.****Strongly Preferred*** **Experience in defense technology, national security, intelligence, homeland security, maritime technology, or dual-use technology.*** **Experience marketing AI, data analytics, geospatial intelligence, cybersecurity, or decision-intelligence solutions.*** **An established network within the Washington, D.C. federal and defense-technology ecosystem.*** **Experience working in a high-growth technology company.*** **Experience managing a small team of marketing professionals.*** **Existing or ability to obtain U.S. government security clearance, where relevant.**