Federal Public Sector Marketing Manager – Defense & Intelligence

Windward Ltd.; Washington, Northern (District of Columbia, KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Windward Ltd. seeks a Marketing Manager for the U.S. Public Sector to craft and execute the company’s marketing and brand strategy across federal, defense, intelligence, homeland security, and law-enforcement sectors.

This strategic, hands-on role strengthens Windward’s market position, develops mission-driven narratives, and drives programs that build credibility, engagement, and business growth. You’ll collaborate with sales, customers, partners, and external stakeholders.

Qualifications

• 4–5 years of B2B or B2G technology marketing, including U.S. federal government.
• Experience building brand strategies for complex technology or intelligence offerings.
• Strong knowledge of the U.S. government, defense, intel, or national-security ecosystem.
• Experience planning industry events, executive programs, partnerships, thought-leadership.
• Ability to translate complex technology into mission value for executive audiences.
• Experience collaborating with public-sector sales and BD teams.
• Strong project-management and multitasking skills.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Build and execute brand and marketing strategy for the U.S. public sector.
• Develop mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.
• Adapt Windward’s brand for U.S. priorities and language.
• Identify opportunities based on federal priorities, policy developments, budget cycles, and geopolitical events.
• Own Windward’s presence at defense, intelligence, maritime, national-security, and federal-technology events.
• Plan conferences, trade shows, roundtables, briefings, webinars, and partner events.
• Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other stakeholders.
• Build thought-leadership content on Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and decision-making.
• Develop executive content, reports, briefs, presentations, customer stories, and sales-enablement assets.
• Support executives with messaging, speaking opportunities, and external engagements.
• Manage external agencies, vendors, event partners, budgets, and program performance.

Skills

B2B/B2G marketing

Brand strategy

Storytelling

Writing & editing

Public-sector marketing

Event planning

Partnership development

Stakeholder management

Project management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Windward Ltd. seeks a Marketing Manager for the U.S. Public Sector to craft and execute the company’s marketing and brand strategy across federal, defense, intelligence, homeland security, and law-enforcement sectors.

This strategic, hands-on role strengthens Windward’s market position, develops mission-driven narratives, and drives programs that build credibility, engagement, and business growth. You’ll collaborate with sales, customers, partners, and external stakeholders.