Farmer-Centric CX Activation Lead

Bayer CropScience Limited; Creve Coeur (MO); On-site; USD 166,000 - 249,000; Full time

Job summary

Bayer is seeking a Customer Experience Activation Lead to transform Bayer’s customer journey. You will operate at the intersection of brand, sales, digital, data, and partnerships to define and scale differentiated experiences for farmers across Bayer’s portfolio, driving acquisition, growth, and long-term loyalty.

You will champion a disciplined, insight-driven approach to customer engagement, coordinating cross-functional teams, and leveraging analytics to inform decisions, ensuring consistent

Qualifications

• Bachelor's Degree.
• Proven business leadership experience in commercial, sales, marketing, or adjacent roles with direct accountability for growth outcomes.
• Demonstrated success leading marketing and commercial activation at scale, translating strategy into sustained business impact.
• Strong capability to lead complex transformation, managing multiple initiatives while maintaining strategic clarity and execution discipline.
• Solid understanding of P&L drivers and the ability to align customer experience and marketing investments to Commercial Ambition returns.
• Deep expertise in brand positioning, customer insight, and portfolio strategy, enabling differentiated experiences across segments and farmer types.
• Advanced strategic, analytical, and systems thinking skills, with the ability to connect insights to decisive action and measurable outcomes.
• Track record of creative problem solving, driving clarity and simplification in complex, cross-functional environments.

Responsibilities

• Activate the Commercial Ambition through farmer-centric engagement.
• Define the target experience and integrate brand, sales, digital, data, and partner capabilities to deliver it at scale.
• Set and govern the “what” and the “how” of differentiated customer experiences by farmer segment.
• Establish disciplined, enterprise-wide execution of customer experience, ensuring consistency across teams, brands, and markets while strengthening trust and relevance with farmers.
• Leverage data, insights, segmentation, and customer analytics to shape differentiated experiences, guide interaction strategies, and inform decision-making in support of Commercial Ambition outcomes.
• Increase efficiency and effectiveness across key farmer moments by aligning in-person, digital, and partner-enabled interactions to address farmer needs and pain points with greater precision.
• Manage and coordinate work across multiple marketing sub-families, including product and brand marketing, P&L-linked portfolio management, advertising, and promotional activities to support strategic objectives.
• Design, develop, and implement strategic marketing programs and pricing strategies across market sectors, utilizing print, broadcast, and digital media to effectively launch, position, and grow Bayer’s offerings.

Skills

Proven business leadership

Marketing activation at scale

Transformation management

P&L awareness

Brand positioning & insights

Analytical thinking

Cross-functional execution

Education

Bachelor's Degree

Job description

Bayer is seeking a Customer Experience Activation Lead to transform Bayer’s customer journey. You will operate at the intersection of brand, sales, digital, data, and partnerships to define and scale differentiated experiences for farmers across Bayer’s portfolio, driving acquisition, growth, and long-term loyalty.

You will champion a disciplined, insight-driven approach to customer engagement, coordinating cross-functional teams, and leveraging analytics to inform decisions, ensuring consistent