Farmer-Centric Customer Experience Activation Lead

Bayer (Schweiz) AG

Creve Coeur (MO)

On-site

USD 166,000 - 249,000

Full time

14 days+

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Benefits offered by this job

Inclusion & Diversity

Work-Life Balance

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Competitive Pay

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Job summary

Bayer (Schweiz) AG in Creve Coeur, MO seeks a Customer Experience Activation Lead to drive a farmer-centric engagement model across Bayer's portfolio. The role integrates brand, sales, digital, data, and partnerships to deliver scale and growth while building lasting trust with farmers.

The ideal candidate translates strategy into measurable results, with deep expertise in brand positioning, customer insights, and portfolio strategy.

Qualifications

Bachelor's degree required or equivalent professional experience.
Proven leadership in marketing, sales, or adjacent roles with growth outcomes.
Experience translating strategy into measurable business impact.
Strong capability to manage complex transformation and execution discipline.
Deep expertise in brand positioning and customer analytics.

Responsibilities

Activate the commercial ambition through a farmer-centric engagement model.
Define target experiences and integrate brand, sales, digital, data, and partners at scale.
Govern differentiated experiences by farmer segment for omnichannel engagement.
Ensure enterprise-wide execution with consistent experiences across teams and markets.
Leverage data and analytics to shape interaction strategies and outcomes.
Coordinate marketing sub-families to support strategic objectives.
Design and implement marketing programs and pricing strategies across market sectors.