Farm-Centric CX Activation Leader

Bayer AG; Creve Coeur (MO); On-site; USD 166,000 - 249,000; Full time

Benefits offered by this job

Health care

Vision and dental

Retirement plan

Paid time off

Job summary

Bayer is seeking a Customer Experience Activation Lead in Missouri to transform Bayer’s farmer‑centred customer experience and drive growth across our portfolio. The role sits at the intersection of brand, sales, digital, data, and partnerships to define and scale differentiated experiences for farmers.

The ideal candidate brings 10+ years in marketing or go‑to‑market roles, strong P&L insight, and proven transformation leadership to deliver measurable business impact.

Qualifications

• Bachelor's Degree required.
• Proven leadership in marketing or commercial activation with growth outcomes.
• Experience driving marketing and commercial activation at scale.
• Strong transformation leadership and execution discipline.
• Knowledge of P&L drivers and linking investments to returns.
• Brand positioning and portfolio strategy expertise.
• Advanced analytical and strategic thinking.
• Track record of translating strategy into measurable results.

Responsibilities

• Activate the Commercial Ambition by establishing a farmer‑centric engagement model that drives growth across Bayer’s portfolio.
• Define target experience and integrate brand, sales, digital, data, and partnerships at scale.
• Set the what/how of differentiated experiences by farmer segment for omnichannel engagement.
• Ensure enterprise‑wide execution and alignment across teams, brands, and markets.
• Leverage data, insights, and analytics to shape experiences and guide decisions.
• Improve efficiency across farmer moments by aligning in‑person, digital, and partner interactions.
• Coordinate work across marketing sub‑families to support strategic objectives.
• Design and implement strategic marketing programs and pricing across market sectors.

Skills

Business leadership

Marketing activation

Go-to-market

P&L literacy

Strategic thinking

Customer insight

Cross-functional

Analytical skills

Education

Bachelor's Degree

Tools

CRM systems

Marketing automation

Tableau

Job description

Bayer is seeking a Customer Experience Activation Lead in Missouri to transform Bayer’s farmer‑centred customer experience and drive growth across our portfolio. The role sits at the intersection of brand, sales, digital, data, and partnerships to define and scale differentiated experiences for farmers.

The ideal candidate brings 10+ years in marketing or go‑to‑market roles, strong P&L insight, and proven transformation leadership to deliver measurable business impact.