Farmer-Centric CX Activation Lead

Missouri Ag Connection; Creve Coeur (MO); On-site; USD 166,000 - 249,000; Full time

Job summary

Bayer is seeking a Customer Experience Activation Lead in Creve Coeur to drive the transformation of Bayer's customer experience in support of the Commercial Ambition. You will bridge brand, sales, digital, data, and partnerships to craft scaleable, farmer-centric experiences that foster growth and long-term brand loyalty.

The role requires leadership across multi-functional teams, data-driven decision making, and the ability to govern execution with discipline.

Qualifications

• Bachelor's Degree required; proven leadership in marketing or sales with growth outcomes.
• Experience leading marketing activation at scale and translating strategy to results.
• Strong ability to manage transformation and align CX with Commercial Ambition.

Responsibilities

• Activate the Commercial Ambition through customer experience and farmer-centric engagement.
• Define the target experience by integrating brand, sales, digital, data, and partner capabilities.
• Set and govern the what and how of differentiated experiences by farmer segment for omnichannel engagement.

Skills

Business leadership

Marketing activation

Go-to-market strategy

P&L understanding

Brand positioning

Data analytics

Cross-functional leadership

Strategic thinking

Education

Bachelor's degree

Job description

Bayer is seeking a Customer Experience Activation Lead in Creve Coeur to drive the transformation of Bayer's customer experience in support of the Commercial Ambition. You will bridge brand, sales, digital, data, and partnerships to craft scaleable, farmer-centric experiences that foster growth and long-term brand loyalty.

The role requires leadership across multi-functional teams, data-driven decision making, and the ability to govern execution with discipline.