Fan Lifecycle & CRM Lead

DEPT®; London (KY); Hybrid; USD 87,000 - 127,000; Full time

Benefits offered by this job

Hybrid working

Pension

Private healthcare

Mental health support

26 days holiday

Cycle to work

Buddy programme

Job summary

DEPT® in London is seeking a Fan Engagement & CRM Manager to own the end-to-end fan lifecycle across digital touchpoints, combining content strategy with data-driven activation. This is a hybrid, London-based role on a 6-month FTC.

You will work with Adobe Journey Optimizer, Adobe Experience Platform and Pulselive, coordinating cross-functional teams, defining journeys, KPIs and testing to drive engagement and conversion.

Qualifications

• 5+ years in lifecycle, CRM or customer journey marketing, from strategy to execution.
• Hands-on with Adobe Journey Optimizer and Adobe Experience Platform.
• Strong KPI definition, dashboards and data-driven recommendations.
• Experience turning objectives into detailed journey specs for delivery teams.
• Knowledge of GDPR/PECR and consent in data capture.

Responsibilities

• Define lifecycle stages, journeys and suppression rules for fan engagement.
• Specify journeys with segments, content requirements and success measures.
• Coordinate Adobe and Pulselive implementations; manage delivery timelines.
• Design progressive data capture journeys with consent adherence.
• Own content briefings, localisation and modular content across journeys.
• Define KPI framework, build dashboards and lead A/B testing for optimisation.

Skills

Lifecycle marketing

CRM marketing

Stakeholder management

Data-driven decisions

Audience segmentation

Measurement mindset

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Real-Time CDP

Adobe Analytics

Optimizely

Job description

DEPT® in London is seeking a Fan Engagement & CRM Manager to own the end-to-end fan lifecycle across digital touchpoints, combining content strategy with data-driven activation. This is a hybrid, London-based role on a 6-month FTC.

You will work with Adobe Journey Optimizer, Adobe Experience Platform and Pulselive, coordinating cross-functional teams, defining journeys, KPIs and testing to drive engagement and conversion.