Fan Engagement Leader: Create the Ultimate D1 Game Day

University of California, Riverside; California; On-site; USD 59,000 - 101,000; Full time

Job summary

University of California, Riverside is seeking an Associate Director for Fan Engagement to elevate the on-campus fan experience and drive a dynamic D1 atmosphere at home games. You will lead pre-shows, halftime and post-game events, and supervise dance and cheer squads, partnering with marketing to amplify team branding and fan participation.

The role emphasizes student-focused programming, creativity, risk-taking, and evaluation to build a distinctive fan-first environment while coordinating

Qualifications

• Bachelor's degree in related area.
• Minimum of 4 - 7 years of experience.
• Experience working within a complex University environment.
• Major event management, including development of assessment, strategy and finances.
• Understanding of current marketing strategies and trends.
• Supervisory and management skills.
• Understanding of student development and engagement theories.

Responsibilities

• Develop and cultivate the on-campus fan experience with a fan-first mindset, focusing on students.
• Oversee pre-shows, halftime programming, post-game events and supervision of UCR Dance and Cheer Squads.
• Collaborate with campus marketing to develop and maintain brand awareness for all teams.
• Empower fans to participate in UCR athletic programming, embracing creativity and risk-taking, with assessment to build a unique experience.

Skills

Event management

Program development

Marketing trend awareness

Supervisory management

D1 sports knowledge

Financial management

Student development theories

Education

Bachelor's degree in related area

Job description

University of California, Riverside is seeking an Associate Director for Fan Engagement to elevate the on-campus fan experience and drive a dynamic D1 atmosphere at home games. You will lead pre-shows, halftime and post-game events, and supervise dance and cheer squads, partnering with marketing to amplify team branding and fan participation.

The role emphasizes student-focused programming, creativity, risk-taking, and evaluation to build a distinctive fan-first environment while coordinating