Fan Data Activation & Insights Analyst

AMB Sports & Entertainment; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

AMB Sports & Entertainment seeks a Data Activation & Insights Analyst to drive lead generation, fan intelligence reporting, and CRM administration for the Atlanta Falcons, Atlanta United FC, Atlanta City FC, and Mercedes-Benz Stadium. You will enhance CRM, improve processes, data quality, and user experience while building dashboards for data-driven decisions.

You will analyze the ticket sales journey, work with marketing, sales, and retention leadership, and deliver insights on campaign

Qualifications

• Bachelor’s degree required; Computer Science, Data Engineering, Business Analytics, or related preferred.
• 1+ years of experience in a data, analytics, or CRM role.
• Advanced knowledge in querying databases and SQL, with strong understanding of manipulating complex tables across disparate sources.
• Experience working with CRM platforms and familiarity with customer data platforms (CDPs), ESPs, and marketing technology ecosystems is preferred.
• Understanding of CRM data, sales processes, audience segmentation, and campaign activation; experience supporting sales or marketing teams is preferred.
• Strong data visualization skills; experience with data visualization software and managing real-time dashboards (PowerBI preferred).
• Demonstrated analytical aptitude, with high proficiency in Excel.
• Exceptional attention to detail, communication, time management, and organizational skills.
• Strong verbal skills, with ability to present, convey, and collaborate on analytical findings.

Responsibilities

• Act as a primary point of contact for CRM development, reporting, and support needs across the AMBSE organization.
• Partner with Sales, Service, Marketing, and other stakeholders to translate business needs into CRM enhancements and scalable solutions.
• Support sales enablement by building and launching targeted campaigns and prospect audiences to drive lead generation, engagement, and revenue opportunities.
• Identify and develop opportunities across the CRM, CDP, and ESP to automate processes, streamline audience activation, and create more efficient and scalable campaigns.
• Analyze and report on sales and service rep activity, success, and pipeline efficiency.
• Build and maintain dashboards through Power BI to track key sales, marketing, and fan insights, including lead generation, pipeline performance, sales activity, fan demographics, and key business trends.
• Develop reporting, analysis, and strategic recommendations to support the business goals of key AMBSE stakeholders.
• Collaborate with the Manager and Director of Revenue Strategy and Analytics to continuously develop new methods of fan data capture, standardization, and trend identification.
• Develop expertise in AMBSE’s business intelligence and data warehousing environment.
• Identify, troubleshoot, and resolve ad-hoc service and email requests using a quick-response approach and sound decision-making based on available facts.
• Collaborate with department leaders and champion data-driven decision-making across the organization.
• Perform other related duties as assigned.

Skills

SQL

Excel

Data visualization

Education

Bachelor's degree

Tools

Power BI

Job description

AMB Sports & Entertainment seeks a Data Activation & Insights Analyst to drive lead generation, fan intelligence reporting, and CRM administration for the Atlanta Falcons, Atlanta United FC, Atlanta City FC, and Mercedes-Benz Stadium. You will enhance CRM, improve processes, data quality, and user experience while building dashboards for data-driven decisions.

You will analyze the ticket sales journey, work with marketing, sales, and retention leadership, and deliver insights on campaign