Memory Care Sales Specialist

Heritage Senior Living; Oshkosh (WI); On-site; USD 55,000 - 85,000; Full time

Job summary

Heritage Senior Living is seeking a proactive Community Relations Director in Oshkosh, WI, to grow occupancy and strengthen local market presence. This role emphasizes relationship-building, networking in the community, and guiding families from inquiry to move-in.

You’ll report to the Executive Director and partner with corporate teams on marketing and communications initiatives. A drive for results and exceptional customer service is essential.

Qualifications

• Bachelor’s degree from a four-year college or university.
• 2–5 years of sales and/or marketing experience.
• Senior living, memory care, or healthcare experience preferred.
• Strong sales and closing skills with a willingness to ask for the business.
• Proven networking and relationship-building abilities.
• Excellent customer service and interpersonal skills.
• Strong written and verbal communication skills.
• Confident presentation and public-speaking abilities.
• Ability to organize and manage multiple prospects, priorities, and deadlines.
• Comfort working with CRM systems and tracking measurable sales activity and results.
• Valid driver’s license and appropriate automobile insurance as required.

Responsibilities

• Drive community census by developing and executing effective sales and marketing strategies.
• Manage leads from initial inquiry through tour, follow-up, deposit, and move-in.
• Conduct engaging community tours and confidently ask for the business.
• Build and maintain a strong pipeline of prospective residents and referral sources.
• Track calls, leads, appointments, tours, deposits, sales, and other activity in our CRM.
• Maintain consistent follow-up with prospects and families throughout the decision-making process.
• Prepare for and help coordinate successful resident move-ins.

Skills

Relationship-building

Sales

Networking

Communication

Organization

Education

Bachelor’s degree

Tools

CRM systems

Job description

Job Details

Job Location: 417 - Aspire Senior Living Oshkosh - Oshkosh, WI 54904

Job Category: Marketing

Memory Care Sales Specialist

Aspire Oshkosh Senior Living

Build Relationships. Drive Growth. Make a Difference.

Heritage Senior Living is looking for an energetic, relationship-driven Community Relations Director to help grow our community, strengthen our presence in the local market, and connect older adults and their families with the senior living services they need.

This is an ideal opportunity for a motivated sales and marketing professional who enjoys building relationships, networking in the community, creating memorable first impressions, and—most importantly—turning opportunities into move-ins.

Reporting to the Executive Director and partnering closely with our corporate Business Development, Marketing, and Communications teams, the Community Relations Director plays a key role in driving occupancy and supporting the continued success of the community.

What You’ll Do

Sales & Census Growth

• Drive community census by developing and executing effective sales and marketing strategies.
• Manage leads from initial inquiry through tour, follow-up, deposit, and move-in.
• Conduct engaging community tours and confidently ask for the business.
• Build and maintain a strong pipeline of prospective residents and referral sources.
• Track calls, leads, appointments, tours, deposits, sales, and other activity in our CRM.
• Maintain consistent follow-up with prospects and families throughout the decision-making process.
• Prepare for and help coordinate successful resident move-ins.

Community Outreach & Relationship Building

• Develop strong relationships with healthcare professionals, referral partners, community organizations, and other local professionals.
• Strengthen existing referral relationships while continuously identifying new opportunities.
• Educate professionals and community partners about Heritage Senior Living, our services, and what makes our communities special.
• Represent Heritage at networking opportunities, professional organizations, community events, and other outreach activities.
• Develop creative strategies to increase referrals and generate qualified leads.

Marketing & Community Experience

• Partner with community leadership and corporate teams to implement effective marketing and sales plans.
• Plan and coordinate events that increase awareness, generate leads, and strengthen Heritage Senior Living’s reputation in the market.
• Ensure marketing materials and community presentations are consistent with Heritage branding.
• Help create an exceptional first impression by preparing tour routes, staging model rooms, and ensuring the community is ready to welcome prospective residents and families.
• Support outstanding customer service and resident/family satisfaction.
• Assist with marketing collateral, customer-focused events, and related budget management.

Leadership & Accountability

• Establish, manage, and track sales and outreach goals.
• Maintain accurate prospect, referral, lead, and sales information in PCC/CRM systems.
• Monitor census and sales performance and complete required reports.
• Help educate and coach community team members on customer service, marketing, inquiries, and the sales process.
• Collaborate with the Executive Director and other leaders to identify opportunities for continued census growth.

What We’re Looking For

We’re looking for someone who is outgoing, organized, persistent, and comfortable asking for the sale. The right person knows that successful senior living sales are built on trust, responsiveness, strong relationships, and consistent follow-through.

Preferred qualifications include:

• Bachelor’s degree from a four-year college or university.
• 2–5 years of sales and/or marketing experience.
• Senior living, assisted living, memory care, or healthcare experience is strongly preferred.
• Strong sales and closing skills with a willingness to ask for the business.
• Proven networking and relationship-building abilities.
• Excellent customer service and interpersonal skills.
• Strong written and verbal communication skills.
• Confident presentation and public-speaking abilities.
• Ability to organize and manage multiple prospects, priorities, and deadlines.
• Comfort working with CRM systems and tracking measurable sales activity and results.
• Valid driver’s license and appropriate automobile insurance as required.

Schedule & Travel

This is a hands-on, community-facing position that requires flexibility based on the needs of prospective residents, families, referral partners, and the community. The Community Relations Director must be available to work two Saturdays per month, with flexibility in determining which Saturdays are worked. Some evenings, special events, and additional hours may occasionally be necessary. Travel within the local market and between Heritage Senior Living locations may also be required.

Why Heritage Senior Living?

At Heritage Senior Living, our work is about more than filling apartments—it’s about helping individuals and families navigate an important life decision.

You’ll have the opportunity to build meaningful relationships, become a trusted resource in your community, and directly contribute to the growth and success of Heritage Senior Living.

If you’re a results-driven relationship builder who loves connecting with people, creating opportunities, and closing the sale, we’d love to hear from you.

Essential Functions & Reasonable Accommodation

This position requires the ability to perform the essential functions of the job, with or without reasonable accommodation. The role requires regular communication with prospective residents, families, referral partners, and team members; use of computers and CRM systems; community tours; participation in outreach activities and events; and regular travel throughout the local market.

Regular and reliable attendance and the ability to travel as required are essential functions of the position.

Reasonable accommodations may be available to qualified individuals with disabilities to enable them to perform the essential functions of the position.

Heritage Senior Living is an Equal Opportunity Employer.