Director of Sales

Experience Senior Living; Kentucky; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental

Vision

STD/LTD

Life insurance

401k match

Paid holidays

PTO 20 days

Job summary

Experience Senior Living is seeking a Director of Sales to lead residential sales efforts across our communities. You will drive client engagement through home visits, tours, and proactive follow-up, while building strong referral networks and managing budgets.

The ideal candidate has a background in senior living sales, excellent communication, and a talent for closing. A Bachelor’s degree or equivalent experience is preferred; strong MS Office and CRM skills are expected.

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Experience in sales or leasing in health care or senior living helpful.
• Strong relationship-selling and closing abilities.
• Motivational interviewing experience preferred.
• Ability to read, speak, and understand English; customer-service oriented.

Responsibilities

• Meet or exceed monthly company/community sales standards.
• Focus on sales zone activities including face-to-face visits and client home visits.
• Respond to inquiries by phone, email, online, and in person; conduct tours.
• Maintain community database with inquiries and follow-up communications.
• Develop and maintain relationships with referral sources; qualify leads to maximize referrals.
• Review competitive landscape and market services; adjust strategies accordingly.
• Create and oversee the annual sales and marketing plan; analyze ROI.
• Track move-ins/move-outs and referral activity; coordinate follow-up actions.
• Assist with move-in paperwork ensuring smooth resident transitions and compliance.
• Provide regional management with reports on sales activities.
• Attend core sales training events to enhance techniques and census growth.
• Promote events to invite visits and tours of the community.
• Monitor and manage department budget; support optimal resource use.
• Experience in senior living preferred; willingness to learn and adapt.
• Proven ability to connect with clients and manage expectations.

Skills

Relationship selling

Closing skills

Motivational interviewing

Communication

Client management

Driver's license

Time management

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

PowerPoint

CRM system

Job description

The Experience Senior Living Team is comprised of dynamic professionals that are fueled by their passion to empower people as they grow older to live life to the fullest. They are creators, architects, nurses, researchers, programmers, marketers, facilitators, developers, investors, and caregivers, all focused on making a positive impact on the lives of residents, their families and team members.

We are looking for a Director of Sales to join our amazing team!

Responsibilities:

• Meet or exceed monthly company/community sales standards.

• Primary focus on “sales zone” activities including face to face-including client home visits, voice to voice, creative follow up and purposeful planning for effective execution.

• Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.

• Accurately maintain the community’s database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts.

• Develop and maintain relationships with potential referral sources and conduct on-going field visits.

• Qualify all current and potential referral sources, effectively matching our services to their needs, thus maximizing referral potential.

• Research and maintain current information on local competition and new services and competitors entering the marketplace.

• Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral.

• Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions.

• As necessary, assist the team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate State Licensing regulations.

• Provide regional management with necessary paperwork and reports to actively monitor sales efforts.

• Attend and participate in core sales training events and maximize techniques to grow census/revenue.

• Provide opportunities for greater community members and prospects to visit and tour the community by promoting appropriate unique events.

• Monitor and manage the budget of the department.

• May perform other duties as assigned.

• Experience insenior living, includingassisted living and memory care environments preferred

• Bachelor’s degree orequivalent experience and education preferred

• Background in sales or leasing in the health care or senior living industry helpful

• Creative and “out ofthe box” thinker desired

• Expertise in “relationshipselling” and a demonstrated ability to close

• Experience with motivational interviewing techniques preferred

• Must demonstrate competence in the following areas:

  • Ability to connect and build trust with clients and their circle of influence
  • Ability to understand and manage emotions arising from client situations
  • Ability to guide clients toward solutions

• Experience in a customerservice-oriented setting necessary

• Demonstrated ability to work in a team environment

• Ability to show sincerity and empathy

• Effective verbal and writtencommunication skills are required, including the ability to communicate openly,honestly, and responsibly with others

• Ability to read, speak, andunderstand the English language

• Ability to work nights, weekends andholidays required

• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint

• Must possess a current driver’s license

• Connect and help residents transition from home to community through thoughtful engagement at every level of interaction

• Ability to work varied schedules to include weekends, evenings, and holidays.

We offer a full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years.