External Communications Lead: Creative Content & Reputation

H&R Block, Inc.; Kansas City, Northern (MO, KY); On-site; USD 90,000 - 130,000; Full time

Job summary

H&R Block, Inc. is seeking a Manager, External Communications – Creative Content and Reputation to shape our external voice through strategic storytelling, brand initiatives, and integrated communications across media, social, and owned channels.

This hands-on role blends strategy with execution and requires creating video content, social assets, and campaigns that connect our brand to real customer needs. You'll lead external comms strategies, manage media relations, craft engaging content

Qualifications

• 5+ years of experience in communications, public relations, or a related field.
• Strong video production capabilities, including filming, editing, and post-production using tools like Premiere Pro, After Effects, or similar.
• Advanced graphic design skills with proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and the ability to create content independently.
• Demonstrated success creating engaging content across social, digital, and multimedia channels, supported by a strong portfolio.
• Experience in media relations, storytelling, and executing integrated communications campaigns.
• Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences.
• Highly organized and collaborative, with the ability to manage multiple priorities, meet tight deadlines, and influence cross-functional stakeholders.

Responsibilities

• Lead external communications strategies that build brand awareness and protect company reputation
• Develop and execute PR, media relations, and enterprise storytelling initiatives
• Create engaging content across social, digital, video, and earned media channels
• Produce video content from concept and storyboarding through filming, editing, and post-production
• Design platform-specific creative assets including graphics, motion content, and short-form video
• Ensure all content and campaigns align with brand standards and messaging guidelines
• Partner cross-functionally to deliver integrated communications across owned, earned, and social channels
• Monitor brand reputation, identify risks, and support crisis communications when needed
• Analyze content and campaign performance to optimize reach, engagement, and effectiveness
• Manage external agencies, media partners, and other communications-related vendors and projects

Skills

Video production

Graphic design

Adobe Creative Cloud

Storytelling

Media relations

Social media

Written communication

Cross-functional collaboration

Tools

Premiere Pro

After Effects

Adobe Photoshop

Adobe Illustrator

InDesign

Job description

H&R Block, Inc. is seeking a Manager, External Communications – Creative Content and Reputation to shape our external voice through strategic storytelling, brand initiatives, and integrated communications across media, social, and owned channels.

This hands-on role blends strategy with execution and requires creating video content, social assets, and campaigns that connect our brand to real customer needs. You'll lead external comms strategies, manage media relations, craft engaging content