Extended Stay Brand Strategy Leader

Choice Hotels International; North Bethesda (MD); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off & holidays

Retirement benefits & 401(k)

Hotel discounts

Job summary

Choice Hotels International in Maryland seeks a Senior Manager, Extended Stay Brand Management to develop and execute strategies for Suburban Studios and MainStay Suites. The role optimizes operating models, owner and guest value propositions, and ROI aligned with corporate objectives.

You will monitor brand performance, translate insights into strategic plans, and drive franchisee adoption. This is a high-visibility, contributor role in a dynamic hospitality portfolio.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field or equivalent combination of education and work experience.
• MBA preferred.

Responsibilities

• Develop and execute strategies for extended stay brands.
• Monitor brand performance and competitive landscape.
• Manage communications to stakeholders about brand strategy and performance.
• Lead brand initiatives and project management for reimaging and design updates.
• Collaborate with franchise development and other departments to rollout initiatives.

Skills

Business acumen

Project management

Communication skills

Analytical skills

MS Office (Outlook, Word, Excel, Power

Education

Bachelor’s Degree in Business/Marketing or related field

MBA preferred

Tools

MS Office Suite (Outlook, Word, Excel, PowerPoint)

Job description

Choice Hotels International in Maryland seeks a Senior Manager, Extended Stay Brand Management to develop and execute strategies for Suburban Studios and MainStay Suites. The role optimizes operating models, owner and guest value propositions, and ROI aligned with corporate objectives.

You will monitor brand performance, translate insights into strategic plans, and drive franchisee adoption. This is a high-visibility, contributor role in a dynamic hospitality portfolio.