Senior Brand Strategy Lead, Extended Stay

Choice Hotels International, Inc.; North Bethesda (MD); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Benefits package

Paid time-off

Retirement & Health Savings

Employee recognition programs

Hotel discounts

Job summary

Choice Hotels International, Inc. in North Bethesda, MD seeks a Senior Manager, Extended Stay Brand Management to develop and execute strategies for Suburban Studios and MainStay Suites, optimizing brand operating models and value propositions for owners and guests.

The role requires translating insights into actionable brand plans and serving as a resource for stakeholders. The position emphasizes collaboration with the Director and franchise development team, overseeing brand initiatives,

Qualifications

• Bachelor's Degree in Business, Marketing, or related field, or equivalent combination of education and work experience.
• MBA preferred.
• Minimum of 7 years' professional-level experience in brand management, management consulting, project management, or relevant field.
• Experience in the hotel industry, hospitality, or a franchise organization is preferred.
• Strong business acumen with proven ability to drive for results.
• Strong project management skills with a collaborative approach; ability to influence and negotiate in a cross-functional environment.
• PMP certification is a plus.
• Excellent verbal and written communication skills; ability to present business cases in front of various audiences.
• Strong analytical skills.
• Proficient in the use of MS Office applications, such as Outlook, Word, Excel, PowerPoint.
• Ability to travel up to 30% of the time.
• Ability to model Choice's Values to Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

Responsibilities

• Brand Planning & Project Management: lead work streams and priorities to drive growth and performance for the Extended Stay brands and contribute to brand-specific goals.
• Product Management: maintain design packages and coordinate updates with stakeholders; oversee room design showroom.
• Financial & Operational Analyses: monitor performance and prepare reports to assess current performance and opportunities.
• Brand Ambassador: represent the brands to internal audiences and support franchisee communications and brand performance.

Skills

Brand management

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Business/Marketing or related field

MBA

Tools

MS Office

Job description

Choice Hotels International, Inc. in North Bethesda, MD seeks a Senior Manager, Extended Stay Brand Management to develop and execute strategies for Suburban Studios and MainStay Suites, optimizing brand operating models and value propositions for owners and guests.

The role requires translating insights into actionable brand plans and serving as a resource for stakeholders. The position emphasizes collaboration with the Director and franchise development team, overseeing brand initiatives,