Experiential Marketing Lead, Local Markets

GEICO; Bethesda (MD); Hybrid; USD 82,000 - 129,000; Full time

Job summary

GEICO is seeking a Lead, Local Market Activation to own end-to-end planning and execution of consumer-facing experiential programs across priority markets — sports events, trade shows, mobile tours, and community activations. You will manage agencies, vendors and budgets; lead cross-functional project management from concept through recap; and be on the ground ensuring activations land as designed.

This role suits someone who thrives in live events, excels at execution, and can hold complex,

Qualifications

• Five+ years in experiential marketing or field activation.
• Experience managing multi-market programs.
• Proven ability to lead agencies, vendors and internal teams.
• Bachelor's degree preferred.

Responsibilities

• Local Plan Development: develop market activation plans grounded in business opportunity and local culture.
• Experiential Planning & Execution: lead end-to-end activations across markets with detailed run-of-show plans.
• Operational Excellence & Project Management: manage schedules, milestones, risks and dependencies.
• Agency, Vendor & Budget Management: oversee agencies and budgets at program level.
• Measurement & Learning: track performance and deliver post-event learnings.

Skills

Experiential marketing

Event management

Budget management

Agency management

Education

Bachelor's degree

Tools

Project planning

Vendor management

Job description

GEICO is seeking a Lead, Local Market Activation to own end-to-end planning and execution of consumer-facing experiential programs across priority markets — sports events, trade shows, mobile tours, and community activations. You will manage agencies, vendors and budgets; lead cross-functional project management from concept through recap; and be on the ground ensuring activations land as designed.

This role suits someone who thrives in live events, excels at execution, and can hold complex,