Field Marketing Manager

Government Employees Insurance Company; Morristown (NJ); On-site; USD 70,000 - 110,000; Full time

Job summary

Government Employees Insurance Company (GEICO) Morris Plains is seeking a Field Marketing Manager to promote our products and services, increasing brand awareness and sales. You will create and implement campaigns, plan and execute events, trade shows, and sales programs to drive growth.

The role requires 2–3 years in Marketing/Sales, strong Microsoft skills, and excellent communication. You will travel for events, manage budgets, and build customer relationships with retail partners and

Qualifications

• Bachelor's degree or higher in Business or Marketing; Public Relations or Advertising experience preferred.
• 2-3 years of Marketing and Sales experience.
• Fluency in Microsoft Office and strong communication skills.
• Valid driver's license with safe driving history; ability to lift 50 pounds; willingness to travel.
• Experience with event planning, execution, and travel.
• Willingness to build relationships through face-to-face interactions at events or retail locations.
• Impeccable driving history over the last 5 years.

Responsibilities

• Campaign Development: Design and execute marketing strategies to drive sales and product awareness.
• Event Planning: Organize and manage marketing and sales programs, including trade shows and events.
• Sales Generation: Generate leads and drive sales by building and maintaining relationships with customers, retail partners, and internal associates.
• Budget Management: Effectively manage marketing budgets to achieve business objectives.
• Industry Trends: Monitor industry trends, competition, and new opportunities to stay ahead in the market.
• Consumer Data Analysis: Gather and report customer intelligence to inform sales teams and drive business growth.
• Training and Development: Train and develop retail partners and consumers on our products and services.
• Product Demonstrations: Develop and execute creative demonstration events to showcase our products.

Skills

Campaign Development

Event Planning

Sales Generation

Budget Management

Industry Trends

Consumer Data Analysis

Training and Development

Product Demonstrations

Education

Bachelor's degree in Business or Marketing

Tools

Microsoft Office

Job description

Job Summary

Job Summary A GEICO Morris Plains Field Marketing Manager role involves promoting our company's products and services to increase brand awareness and sales, making the insurance industry an exciting world to be a part of.

About the Role

This position requires creating and implementing marketing campaigns to boost sales and product awareness, as well as planning and executing marketing and sales programs, including trade shows and events.

Main Responsibilities

• Campaign Development: Design and execute marketing strategies to drive sales and product awareness
• Event Planning: Organize and manage marketing and sales programs, including trade shows and events
• Sales Generation: Generate leads and drive sales by building and maintaining relationships with customers, retail partners, and internal associates
• Budget Management: Effectively manage marketing budgets to achieve business objectives
• Industry Trends: Monitor industry trends, competition, and new opportunities to stay ahead in the market
• Consumer Data Analysis: Gather and report customer intelligence to inform sales teams and drive business growth
• Training and Development: Train and develop retail partners and consumers on our products and services
• Product Demonstrations: Develop and execute creative demonstration events to showcase our products

Social Media Management Requirements

A bachelor's degree or higher in Business or Marketing, with some experience in Public Relations or Advertising is preferred 2-3 years of experience in Marketing and Sales, with fluency in Microsoft products and strong communication skills Able to lift 50 pounds when needed, with a valid driver's license, safe driving history, and experience with event planning, execution, and travel Knowledge of marketing strategies and a willingness to build relationships with potential customers through face-to-face interactions at events or retail locations Maintain an upbeat, positive, and enthusiastic attitude daily, with a great self-starter mindset Impeccable Driving History with the last 5 Years