Experiential Marketing Intern (12 Months)

BMW Group; Richmond Hill (GA); On-site; USD 33,000 - 34,000; Part time

Benefits offered by this job

Award-winning culture

Onsite cafeteria and meals

Spacious office space

Job summary

BMW Group Canada is seeking an Experiential Marketing Intern (12 months) to drive brand awareness through hands-on event and marketing initiatives. You will collaborate with agencies, manage budgets, and assist with program delivery from concept to execution across consumer drive events, VIP events, product launches, and more.

The role emphasizes planning, coordination, and analytics to measure program effectiveness, with opportunities to lead and own parts of campaigns under senior guidance.

Qualifications

• University or College degree in Marketing or Experiential Marketing, graduated within the last 12 months.
• Prior event marketing experience, ideally one year minimum.
• Willingness to travel and work flexible hours, including evenings and weekends.

Responsibilities

• Collaborate with external agencies and internal teams to plan and execute programs.
• Manage individual project budgets, timelines, and approval processes for creative resources.
• Represent the brand at events and support onsite execution with vendors and staff.
• Support CRM planning, lead generation tools, budget tracking, and analytics.

Skills

Event marketing

Team collaboration

Education

Marketing/Experiential Marketing degree (last 12 months)

Tools

MS Office

Job description

Experiential Marketing Intern (12 Months)

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

As a key member of the Experiential Marketing team, this position is responsible for facilitating and executing event and marketing related initiatives to drive brand awareness and generate interest. The successful candidate will work cross-functionally and support the Experiential Marketing Team in event conceptualization, liaising with agencies, planning, program delivery, tracking of key KPIs, and assist with budget management of national event programs.

Such programs could include (but not limited to) consumer drive events, VIP events, product launches, retailer events, virtual events, sponsorship activities, and various other programs. You will also assist with the Experiential Marketing Fleet and general administration of day-to-day department duties. You are a self-starter who takes initiative, an enthusiastic team player who loves to be creative. You have the ability to be responsible at managing multiple tasks and competing timelines, are adaptable, have strong attention to detail, and thrive in a fast-paced environment. You take great pride in your work and are excited to measure the effectiveness of programs against set objectives.

In joining the team, you will gain a wealth of knowledge through your experience and ultimately be responsible for your own program towards the completion of the internship.

What awaits you?

• Collaborate and work closely with both external agencies & vendors and with teams across the organization including but not limited to Sales, Public Relations, Logistics, Legal, and within the greater Brand Management team across multiple disciplines to orchestrate and bring planned programs to life.
• Manage individual project budgets, work-back schedules, and approval processes for internal and external creative resources.
• Represent the brand at various events, as a Brand Ambassador whenrequired, interacting with customers, overseeingBrandAmbassadors, and Product Specialists. Support onsite event execution, coordination, and external vendor & staff supervision.
• Support the Experiential Marketing team with various day-to-day tasks, including planning, CRM communication/coordination/review,creationand reviewof lead generationtools, budget tracking, and financial tracking.
• Develop communications to ensure activities are well socialized internally and within the dealer network whereappropriate.
• Compile event summarywrapsup reports, analytics, measurement, presentation slides, and strategic recommendations to management.
• Continuously review and report on prospect, hand raiser & lead activity toassess and communicateprogram effectiveness.
• Prepare materials and presentations for meetings asrequired.

What should you bring along?

• University or College degree, preferably in Marketing or Experiential Marketing. Graduated within the last 12 months.
• Prior event marketing experience, ideally one year minimum.
• You must have a valid full-class (G in Ontario) driver’s license, access to a vehicle, and be willing to work flexible hours, including evening hours,weekendsand occasionally holidays.
• Bilingual English/French is an asset.
• Demonstrated innovative and creative thinking, with a passion for developing ideas and solutions that go beyond convention.
• Excellent written and verbal communication skills with a passion for customer satisfaction.
• Self-motivated team player with strong interpersonal & negotiating skills, and the ability to work effectively both independently and within cross-functional teams.
• Intermediate level of Microsoft office, especially Excel,Wordand PowerPoint.
• Willingness to travel within Canada.
• Well-developed knowledge of the automotive industry is an asset.
• A strong work ethic with a hunger to learn and contribute to the organization’s success.
• An ability to work effectively with competing tasks and deadlines and canidentifyand communicate risks whenrequired.
• An enhanced eye for detail and strong organizational skills.
• Anenthusiasmtowards achievinggreat resultsand pushing the business forward.
• A strong connection and ability toidentifywhat is on trend and topically relevant.

What we offer?

• An award-winning culture.
• Cutting edge innovation and creativity.
• World-class office space.
• Fresh & nutritious meals in our amazing fully staffed, and subsidized, onsite cafeteria.
• Fully stocked coffee/tea bar.

Type of employment: limited
Working hours: 37.5 hours

Compensation

The compensation range for this role is $47,000 - $49,000, with variations based on factors like experience, education and skills. Experienced candidates are encouraged to apply.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. Learn more here .

BMW Canada is committed to being an equal opportunity employer and to fostering an inclusive and accessible experience for all candidates. We welcome and encourage applications from people with disabilities. Accommodation is available on request. Candidates may contact [e-mail] for accessibility assistance/ support during the recruitment process.

Experiential Marketing Intern (12 Months)

Legal Entity:

Location:

Job Field:

Events

Job Id:

195272

Publication Date:

05.10.2026

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