Experiential Marketing Intern: Lead Event Campaigns

BMW Group; Richmond Hill (GA); On-site; USD 33,000 - 34,000; Part time

Benefits offered by this job

Award-winning culture

Onsite cafeteria and meals

Spacious office space

Job summary

BMW Group Canada is seeking an Experiential Marketing Intern (12 months) to drive brand awareness through hands-on event and marketing initiatives. You will collaborate with agencies, manage budgets, and assist with program delivery from concept to execution across consumer drive events, VIP events, product launches, and more.

The role emphasizes planning, coordination, and analytics to measure program effectiveness, with opportunities to lead and own parts of campaigns under senior guidance.

Qualifications

• University or College degree in Marketing or Experiential Marketing, graduated within the last 12 months.
• Prior event marketing experience, ideally one year minimum.
• Willingness to travel and work flexible hours, including evenings and weekends.

Responsibilities

• Collaborate with external agencies and internal teams to plan and execute programs.
• Manage individual project budgets, timelines, and approval processes for creative resources.
• Represent the brand at events and support onsite execution with vendors and staff.
• Support CRM planning, lead generation tools, budget tracking, and analytics.

Skills

Event marketing

Team collaboration

Education

Marketing/Experiential Marketing degree (last 12 months)

Tools

MS Office

Job description

BMW Group Canada is seeking an Experiential Marketing Intern (12 months) to drive brand awareness through hands-on event and marketing initiatives. You will collaborate with agencies, manage budgets, and assist with program delivery from concept to execution across consumer drive events, VIP events, product launches, and more.

The role emphasizes planning, coordination, and analytics to measure program effectiveness, with opportunities to lead and own parts of campaigns under senior guidance.