Experiential & Lifecycle Marketing Leader

Syntax Talent Solutions; West Palm Beach (FL); On-site; USD 90,000 - 115,000; Full time

Job summary

Syntax Talent Solutions in West Palm Beach, FL is seeking an Experiential & Lifecycle Marketing Manager to own branded events and lifecycle programs end-to-end, shaping how customers discover, engage with, and stay loyal to the brand.

You will design customer journeys across touchpoints, leverage CRM and email marketing (Salesforce Marketing Cloud), collaborate with internal teams and external partners, and drive ROI through data-informed campaigns.

Qualifications

• 5-7 years of marketing experience with experiential events, CRM, or lifecycle marketing.
• Hands-on experience with CRM and email marketing platforms, such as Salesforce Marketing Cloud.
• Proficiency with Asana or comparable project management tools.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Plan, execute, and optimise experiential events from small activations to large programs.
• Develop and manage lifecycle marketing campaigns across email and CRM channels.
• Collaborate with cross-functional teams, tenants, and agency partners for logistics and deliverables.
• Build customer journeys supporting acquisition, engagement, retention, and reactivation.
• Analyse performance and provide insights to improve ROI and customer outcomes.
• Oversee timelines and budgets across multiple concurrent projects.
• Partner with internal teams to ensure consistent brand storytelling across touchpoints.

Skills

Experiential marketing

CRM

Lifecycle marketing

Salesforce Marketing Cloud

Project management

Asana

Customer journeys

Event marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Salesforce Marketing Cloud

Asana

Job description

Syntax Talent Solutions in West Palm Beach, FL is seeking an Experiential & Lifecycle Marketing Manager to own branded events and lifecycle programs end-to-end, shaping how customers discover, engage with, and stay loyal to the brand.

You will design customer journeys across touchpoints, leverage CRM and email marketing (Salesforce Marketing Cloud), collaborate with internal teams and external partners, and drive ROI through data-informed campaigns.