Experienced Home Care Marketer | Brooklyn, NY

Special Touch; New York (NY); On-site; USD 50,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Referral program

Job summary

Special Touch Home Care is seeking a Home Care Marketer to expand reach and build relationships with clients, healthcare professionals, and community organizations in New York. You will promote services, advocate our mission, and drive growth through strategic marketing initiatives.

Responsibilities include lead generation, building referral networks, coordinating outreach events, collaborating with intake, and educating professionals and the community about our services.

Qualifications

• Proven experience in marketing, sales, or business development.
• Strong interpersonal and communication skills.
• Self-motivated with a results-driven mindset.
• Ability to work independently and collaboratively.
• Proficiency in Google Suite is a plus.

Responsibilities

• Develop and implement strategic marketing plans to generate leads and increase client referrals.
• Build and maintain relationships with healthcare professionals, hospitals, rehab centers, and other referral sources.
• Conduct outreach at events, health fairs, and community presentations.
• Collaborate with our community intake team to facilitate the intake process for new clients.
• Provide education and training sessions to healthcare professionals and community members on our services.
• Track marketing metrics and analyze data to assess the effectiveness of marketing strategies and campaigns.
• Stay informed on industry trends and competitors to identify growth opportunities.

Skills

Marketing

Sales

Business development

Interpersonal skills

Communication

Public speaking

Tools

Google Suite

Job description

About Special Touch Home Care:

Special Touch Home Care has been a trusted provider of comprehensive home care services for over 40 years, serving the diverse needs of clients across New York. Committed to enhancing the quality of life for our clients and their families, we offer personalized care solutions delivered with compassion, professionalism, and respect.

Job Description:

As a Home Care Marketer at Special Touch Home Care, you will play a pivotal role in expanding our reach and fostering relationships within the community. Your primary responsibility will be to promote our services to potential clients, healthcare professionals, and community organizations. You will be a key representative of our organization, advocating for our mission and values while driving growth and engagement.

Responsibilities:

• Develop and implement strategic marketing plans to generate leads and increase client referrals.
• Build and maintain relationships with healthcare professionals, hospitals, rehabilitation centers, assisted living facilities, and other referral sources.
• Conduct outreach activities, including networking events, health fairs, and community presentations, to raise awareness of Special Touch Home Care.
• Collaborate with our community intake team to facilitate the intake process for new clients.
• Provide education and training sessions to healthcare professionals and community members on our services.
• Track marketing metrics and analyze data to assess the effectiveness of marketing strategies and campaigns.
• Stay informed about industry trends, competitor activities, and market developments to identify opportunities for growth and innovation.

Qualifications:

• Proven experience in marketing, sales, or business development, preferably in the healthcare or home care industry.
• Strong interpersonal skills and the ability to build rapport with diverse stakeholders.
• Excellent communication and presentation skills, both verbal and written.
• Self‑motivated with a results‑oriented mindset and a passion for making a positive impact.
• Ability to work independently and collaboratively in a fast‑paced environment.
• Proficiency in Google Suite is a plus.

Benefits:

• Competitive salary with performance‑based incentives.
• Comprehensive benefits package, including health insurance and paid time off.
• Opportunities for professional development and career advancement.
• Supportive and collaborative work environment with a focus on employee well‑being and work‑life balance.

How to Apply:

If you are passionate about making a difference in the lives of others and possess the skills and qualifications outlined above, we encourage you to apply for the Home Care Marketer position at Special Touch Home Care. Please be sure to include a recent copy of your resume.

Job Type: Full‑time

Pay: $50,000.00 – $85,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Referral program

Schedule:

• 8 hour shift

Work Location: In person