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Ocean INFINITI Doral is seeking a highly experienced Automotive BDC Sales Representative to join our luxury dealership team in Doral, FL. This role focuses on lead management, appointment setting, and converting inquiries into showroom visits and vehicle sales.
The ideal candidate has extensive automotive BDC experience, a track record of meeting performance targets, and the ability to work within a high-volume environment.
Job Type: Full-Time
Department: Business Development Center (BDC) - Sales
Experience: Extensive Automotive Sales BDC Experience Required
Compensation: Hourly Base Pay + Performance-Based Incentives
Ocean INFINITI Doral is seeking a highly experienced, results-driven Automotive BDC Sales Representative to join our team.
We are looking for an established automotive BDC professional with a proven track record of generating qualified showroom appointments, converting internet leads, maintaining strong customer follow-up, and contributing directly to dealership sales performance.
The ideal candidate understands the expectations of luxury automotive customers, communicates professionally, and knows how to turn inquiries into appointments and appointments into vehicle sales.
This is not an entry-level position. Prior automotive dealership BDC sales experience is required.
Lead Management & Appointment Setting
Respond promptly and professionally to incoming internet leads, telephone inquiries, and customer requests.
Proactively contact prospective customers through outbound calls, emails, and text messages.
Schedule qualified showroom appointments and confirm appointments to maximize customer attendance.
Follow up with missed appointments, unsold showroom customers, and inactive leads.
Identify customer needs and communicate vehicle availability, promotions, and dealership services accurately.
Maintain consistent follow-up with prospective customers throughout the buying process.
Sales Conversion & Performance
Convert incoming and outbound leads into confirmed showroom appointments.
Focus on appointment show rates, sold appointments, and overall lead conversion.
Meet or exceed established daily, weekly, and monthly performance objectives.
Maintain an organized pipeline of active prospects and future sales opportunities.
Collaborate closely with Sales Consultants and Sales Management to ensure seamless customer handoffs.
Follow up with customers after showroom visits to support continued engagement and sales opportunities.
CRM Management & Accountability
Maintain accurate and complete customer information in the dealership CRM.
Document all calls, emails, text messages, appointments, and follow-up activities.
Follow established lead response procedures, communication standards, and sales processes.
Monitor assigned leads and ensure timely follow-up without missed opportunities.
Provide accurate activity and performance reporting to BDC Management.
Maintain confidentiality of customer information and comply with company policies.
Luxury Customer Experience
Deliver professional, courteous, and personalized communication consistent with the INFINITI brand.
Build customer confidence through product knowledge, responsiveness, and attention to detail.
Maintain a positive and professional attitude during every customer interaction.
Support customer retention, repeat business, and referral opportunities.
Extensive previous experience in an automotive dealership Sales BDC is required.
Minimum of 3 years of automotive Sales BDC experience preferred.
Proven success with internet lead management, outbound prospecting, and appointment setting.
Strong understanding of automotive dealership sales processes and lead conversion.
Experience working with automotive CRM platforms.
Excellent telephone communication, persuasion, and objection-handling skills.
Ability to manage a high volume of calls, leads, and follow-up activities.
Demonstrated ability to consistently achieve appointment and sales performance goals.
Strong organizational skills, attention to detail, and time management.
Professional communication skills and a customer-focused attitude.
Ability to work a flexible dealership schedule, including weekends.
Previous BDC experience with INFINITI, Lexus, BMW, Mercedes-Benz, Audi, Acura, Cadillac, or other luxury automotive dealerships.
Experience working with high-volume internet leads and outbound sales campaigns.
Familiarity with automotive CRM and lead management systems.
Bilingual English/Spanish.
Strong history of achieving appointment show-rate and sold-appointment objectives.
Hourly base compensation with performance-based incentives.
Opportunity to work with a recognized luxury automotive brand.
Professional, team-oriented dealership environment.
Ongoing training and development opportunities.
Employee benefits for eligible employees.
Opportunities for career advancement within Ocean Automotive Group.
We want an experienced automotive BDC professional who understands that success is measured by more than the number of calls made.
The right candidate knows how to build customer relationships, create qualified appointments, follow through consistently, and contribute to actual vehicle sales.
Join Ocean INFINITI Doral and become part of a team committed to exceptional customer service and sales performance.
Ocean Automotive Group is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to legally protected characteristics.