Experience Design Lead, Center for Intelligent Water

GACEP; Washington (District of Columbia); Hybrid; USD 95,000 - 110,000; Full time

Job summary

Xylem is seeking a Manager, Content & Experience Design for the Center for Intelligent Water in Washington, DC, operating in a hybrid setting. You will craft the Center’s narrative framework, translate strategy into engaging experiences, and guide content across physical and digital exhibitions.

You will collaborate with experts and leaders to ensure accuracy, relevance, and alignment with brand priorities while delivering compelling human storytelling that drives impact.

Qualifications

• 5–10 years of experience in content strategy, experience design, communications, marketing, museum planning, visitor centers, or related fields.
• Strong storytelling, facilitation, and project management skills.
• Proven ability to translate technical concepts into compelling customer narratives.
• Familiarity with exhibit development, experiential marketing, or customer experience environments preferred.

Responsibilities

• Develop and maintain the Center’s narrative framework and visitor storytelling approach, translating Xylem’s strategy, innovation, and customer impact into engaging, accessible experiences.
• Identify and curate stories, demonstrations, case studies, and content that showcase Xylem’s leadership across the water cycle.
• Lead development of exhibit content, presentations, digital experiences, demonstrations, and visitor materials, coordinating with subject matter experts and business leaders to ensure accuracy and relevance.
• Ensure all content remains current and aligned with Xylem’s brand, strategic priorities, and the real‑world water challenges our customers face.
• Own content standards, narrative governance, and content approval processes for Center experiences, ensuring consistency across customer engagements while enabling appropriate visit‑level customization.
• Partner with designers, exhibit developers, AV partners, and agencies to create visitor experiences that integrate physical, digital, and interactive elements seamlessly.
• Continuously evaluate and improve how visitors experience the Xylem brand, incorporating feedback and performance data to raise the bar on engagement and impact.
• Facilitate content development workshops and reviews with stakeholders, managing approvals and alignment processes across the organization.
• Serve as the primary connection between internal experts and external design partners, ensuring the Center’s experiences reflect both technical depth and compelling human storytelling.

Skills

Storytelling

Facilitation

Project management

Stakeholder management

Content strategy

Experience design

Job description

Xylem is seeking a Manager, Content & Experience Design for the Center for Intelligent Water in Washington, DC, operating in a hybrid setting. You will craft the Center’s narrative framework, translate strategy into engaging experiences, and guide content across physical and digital exhibitions.

You will collaborate with experts and leaders to ensure accuracy, relevance, and alignment with brand priorities while delivering compelling human storytelling that drives impact.