Executive Marketing Technology Manager

SIXT; United States; Hybrid; USD 89,000 - 134,000; Full time

Benefits offered by this job

Lisbon Hub Experience

Global team culture

Hybrid work model

AI tools access—Claude by Anthropic &6

Wellbeing & vacation benefits

Meal allowance & Flex benefits

Job summary

Sixt is seeking a Marketing Technology Manager to lead strategy and hands-on implementation of tracking and analytics across Online Marketing in Lisbon. You will own pixel tracking, GA4, GTM, and integration with CDPs, ensuring data quality for key campaigns.

You’ll collaborate with a MarTech engineer, oversee privacy-compliant data collection, and guide data-driven decisions. Hybrid work, competitive benefits, and AI tools support your continuous growth.

Qualifications

• Proven ownership of end-to-end tracking platforms and data pipelines.
• Ability to translate business needs into tracking requirements and technical specs.
• Experience implementing web analytics tech and data layer management.

Responsibilities

• Own implementation, optimization, and governance of online marketing tracking tools (conversion pixels, Exactag).
• Design and deploy GA4, GTM, and related analytics for accurate reporting.
• Run incrementality experiments on bidding/price interactions via Google Ads API.
• Define requirements and collaborate with engineers for tracking tools (GA4, GTM, Adjust, UserCentrics).
• Ensure GDPR/cookie compliance for desktop and mobile tracking.
• Lead MarTech strategy and prioritize projects to align with goals.
• Assist in integrating CDPs like mParticle to enhance data management.
• Provide training and troubleshoot tracking issues across teams.
• Maintain data health and deliver actionable insights to optimize channels.

Skills

Ownership

Technical collaboration

Platform expertise

Compliance knowledge

Strategic & analytical thinking

Communication & influence

Problem-solving

Tools

Exactag

GA4

GTM

Adjust

UserCentrics

mParticle (CDP)

Job description

Are you passionate about turning data into impactful, data-driven marketing decisions?

Join our growing team as Marketing Technology Manager, where you'll create seamless connections between marketing and technology.

In this role, you will both own the strategy and hands‑on implementation of tracking solutions for Online Marketing, ensuring the quality and accuracy of data needed to power our most important initiatives.

Working closely with a MarTech engineer, you'll own pixel tracking and attribution tools that fuel channel performance, while acting as a trusted advisor for broader data and platform strategy.

YOUR ROLE AT SIXT

• You own and manage the implementation, optimization, and governance of key tools that support Online Marketing performance, including conversion pixels and Exactag
• You design and implement web analytics technologies such as Exactag, Google Analytics 4 (GA4), and Google Tag Manager (GTM) based on business needs, ensuring accurate data collection and reporting
• You design and run structured incrementality experiments on bidding strategies, pricing interactions, and keyword intent tiers - instrumenting them via the Google Ads API for automated allocation and real‑time result capture
• You define detailed business requirements and collaborate with engineers to implement tracking for broader tools such as GA4, GTM, Adjust, and UserCentrics, ensuring compliance with privacy regulations on desktop and mobile
• You ensure tracking pixels and the user consent management tool are properly set up and adhere to GDPR and cookie regulations
• You lead strategy and prioritization for MarTech solutions, managing resources and timelines to align with business goals, and assist in the integration of Customer Data Platforms (CDPs) like mParticle to enhance our ability to manage and analyze customer data effectively
• You act as a trusted advisor to cross‑functional stakeholders, influencing and enhancing the usage of tracking platforms, and provide technical support, training, and troubleshooting for tracking issues
• You ensure the health and accuracy of marketing data, proactively solving problems and providing actionable insights to optimize channel performance
• You empower marketing teams with tools, training, and workshops that improve data literacy and foster a culture of informed decision‑making, while staying up to date with industry trends and best practices in web analytics and tag management to continuously improve tracking strategies

YOUR SKILLS MATTER

• Ownership Experience: Proven track record of managing end-to-end ownership for platforms such as attribution and conversion tracking tools.
• Technical Collaboration: Strong ability to define tracking requirements, partner with engineers for implementation, and solve data-related technical challenges.
• Platform Expertise: Proven experience with analytics tools and tracking platforms (Exactag, GA4, GTM, Adjust, UserCentrics), including setting up and maintaining data layers and tracking across multiple websites and platforms; experience with mParticle or other CDPs is a plus.
• Compliance Knowledge: Understanding of data privacy regulations (like GDPR) and their implications for tracking and marketing technology.
• Strategic & Analytical Thinking: Ability to translate data into actionable insights and prioritize projects to align with marketing objectives.
• Communication & Influence: Exceptional skills in stakeholder collaboration, simplifying complex concepts, and fostering data literacy across teams, while managing multiple projects in a fast‑paced environment.
• Problem-Solving: Excellent problem‑solving skills and attention to detail, ensuring data accuracy and quality.

WHAT WE OFFER

• The SIXT Lisbon Experience Two of Lisbon's most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações - are where you'll find your new home base. Expect a fast‑paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
• Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
• Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best
• AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
• Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge
• Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day
• Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them

About us:

We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight.