Senior Marketing Data Analyst

SIXT; United States; Hybrid; USD 67,000 - 100,000; Full time

Benefits offered by this job

Lisbon hub environment

Hybrid work model

AI tools access (Claude Copilot)

Job summary

SIXT is seeking a Senior Marketing Data Analyst for SEA Bidding & AI-Driven Performance in a hybrid setup. You will model elasticity, run experiments, and automate bidding workflows using Google Ads API and SA360, while surfacing insights through dashboards for strategic decisions.

You will collaborate across Data Science, Pricing, and Platform Engineering, mentoring teammates and applying AI tooling to advance performance marketing.

Qualifications

• Analytics, data science, or quantitative marketing experience.
• Proficient in SQL and BI tools such as Tableau, Power BI, or Looker; Python for data manipulation.
• Strong understanding of digital auction mechanics, Smart Bidding, and value-based bidding; familiarity with LTV/CAC, incrementality testing, attribution, multi-channel measurement.
• Hands-on experience with Google Ads API or SA360 API; familiarity with BigQuery, Redshift, Snowflake; exposure to predictive modelling.
• Proactive use of AI tooling (e.g., Claude Copilot) and curiosity about emerging tools to improve work.

Responsibilities

• Analyze performance data to model elasticity curves and ROI; collaborate with Data Science to embed bidding models.
• Design and run experiments on bidding strategies, pricing interactions, and keyword tiers; instrument via Google Ads API for automation.
• Use SQL and BI tools to surface inefficiencies, identify growth opportunities, and monitor competition.
• Build Python pipelines with Google Ads API and SA360 API to automate data ingestion and bid adjustments.
• Develop dashboards showing spend efficiency and market elasticity for self-serve insights.
• Bridge SEA, Data Science, Pricing, and Platform Eng.; mentor team on hypothesis-driven work and AI tooling.

Skills

SQL

Python

Data analysis

Experiment design

Stakeholder comms

Tools

Google Ads API

SA360 API

BigQuery

Redshift

Snowflake

AI tooling

Job description

At SIXT, the SEA channel is one of our biggest growth drivers — and you will be at the heart of transforming how it's run, moving from manual campaign management toward scalable, AI-augmented, data-driven bidding. As a Senior Marketing Data Analyst for SEA Bidding & AI-Driven Performance, you will work closely with Data Science, Pricing, and Platform Engineering to optimize how millions of euros are invested in SEA. This is a high-impact, analytical role where you combine bidding strategy, experimentation, API-level automation, and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof. Sound like your kind of challenge? Join Team Orange and help shape the future of performance marketing at SIXT.

YOUR ROLE AT SIXT

• You analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds — partnering with Data Science to embed algorithmic bidding models into daily operations
• You design and run structured experiments on bidding strategies, pricing interactions, and keyword intent tiers, instrumenting them via the Google Ads API to enable automated allocation and real-time result capture
• You use SQL and BI tools to surface inefficiencies, uncover growth opportunities, and monitor competitive dynamics to strategically reallocate spend toward higher-value areas
• You build and maintain Python-based pipelines using the Google Ads API and SA360 API to automate data ingestion, bid adjustments, and campaign health monitoring
• You develop dashboards that expose spend efficiency, incremental contribution, and market elasticity — enabling self-serve insights across the SEA team
• You act as the analytical bridge between SEA, Data Science, Pricing, and Platform Engineering, championing data-backed, model-driven decision making while mentoring team members on hypothesis-driven work and practical AI tooling

YOUR SKILLS MATTER

• Experience You bring experience in analytics, data science, or quantitative marketing, ideally from a tech, e-commerce, or mobility environment
• Background You are proficient in SQL and BI tools such as Tableau, Power BI, or Looker, and comfortable using Python for data manipulation, scripting, and workflow automation
• Knowledge You have a solid understanding of digital auction mechanics, Smart Bidding, and value-based bidding strategies, and are familiar with LTV/CAC thinking, incrementality testing, attribution modeling, and multi-channel measurement
• Tools & Platforms You have hands‑on experience with the Google Ads API or SA360 API, familiarity with data warehouse environments such as BigQuery, Redshift, or Snowflake, and exposure to algorithmic bidding systems or predictive modelling is a strong plus
• Mindset You actively use AI coding assistants such as Claude Code or GitHub Copilot to write and iterate faster — and you bring that energy and curiosity to the wider team and look for the next problem before being asked, and are always exploring how emerging tools can make your work — and your team's work — smarter
• Soft Skills You are proactive and thrive in fast‑paced, data‑driven environments, translating complex technical findings into clear, actionable recommendations for both technical and non-technical stakeholders

WHAT WE OFFER

• The SIXT Lisbon Experience Two of Lisbon's most exciting hubs - Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações - are where you'll find your new home base. Expect a fast‑paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same
• Community & International Environment Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office
• Flexibility & Modern Work Setup Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best
• AI at your fingertips From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
• Time Off & Wellbeing Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge
• Everyday Benefits Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day
• Employee Perks Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share

About us:

We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long‑term stability and align our corporate strategy with foresight.