Executive Marketing Lead

Dynatrace LLC; Boston (MA); Hybrid; USD 91,000 - 114,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) plan with company match

Wellness days

Job summary

Dynatrace seeks an Executive Marketing Lead to define and scale a global approach to engaging senior leaders through high-value experiences. You will own the end-to-end executive marketing strategy, building signature programs and repeatable experiences that drive impact across Marketing, Sales, Customer Success, Product, and Communications.

You will partner with executives, subject matter experts, and creative teams to craft narratives, agendas, and assets, while aligning regional teams and

Qualifications

• 8+ years of progressive B2B marketing experience in executive engagement or related enterprise marketing roles.
• Experience in strategic programs, events, and cross-functional collaboration.

Responsibilities

• Define and drive the global executive marketing strategy aligned to growth objectives.
• Design and scale signature experiences and repeatable programs for senior audiences.
• Create operating rhythms, playbooks, and activation toolkits for consistent global execution.
• Shape connected executive journeys from invitation to relationship development.
• Measure KPI hierarchy and optimize programs based on performance and business impact.

Skills

Executive engagement

Strategic events

Global orchestration

Program leadership

Cross-functional collaboration

Storytelling

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Your role at DynatraceAre you a strategic marketer who can turn executive relationships into business momentum? We are looking for an Executive Marketing Lead to define and scale a global approach to engaging senior leaders through relevant, high-value experiences.You will own the end-to-end executive marketing strategy, building signature programs and repeatable experiences that drive impact. Working across Marketing, Sales, Customer Success, Product, Communications, and regional teams, you will bring focus and consistency to how Dynatrace engages and builds trusted relationships with executive audiences.Key ResponsibilitiesDefine the global strategy: Set the vision, audience framework, priorities, roadmap, and investment approach for executive marketing, aligned to company growth objectives and regional needs.Build and scale signature programs: Design differentiated executive experiences, including peer roundtables, strategic briefings, and curated moments around major company and industry events, then scale them into repeatable program models.Create the operating model: Develop playbooks, audience criteria, content standards, operating rhythms, and activation toolkits that enable consistent execution globally while allowing for local relevance.Own the executive audience journey: Shape a connected experience across invitation, preparation, engagement, follow-up, and relationship development so every interaction delivers value to participants and internal stakeholders.Lead content and experience design: Partner with executives, subject matter experts, Communications, Product Marketing, and creative teams to create executive-ready narratives, discussion formats, agendas, and assets.Orchestrate cross-functional execution: Align global and regional Marketing, Sales, Customer Success, Product, Partner, Communications, and executive stakeholders on goals, roles, audiences, leader participation, and follow-through.Measure and optimize business impact: Define the KPI hierarchy, reporting cadence, benchmarks, and dashboards for executive engagement. Use insights to improve audience quality, participation, relationship progression, opportunity influence, retention support, and investment decisions.Manage partners and investment: Guide agency and vendor relationships, program budgets, resource allocation, and performance expectations to maximize quality, scale, and return.Continuously evolve the portfolio: Monitor market trends and executive expectations, test new formats and channels, and refine programs based on feedback, performance, and business priorities.What will help you succeedMinimum RequirementsExperience: 8+ years of progressive B2B marketing experience in executive engagement, customer marketing, strategic events, integrated programs, or related enterprise marketing roles.Preferred Requirements:Strategic program leadership: Ability to turn business priorities into portfolio strategy, scalable programs, operating models, and measurable plans.Executive presence: Strong judgment, credibility, and communication skills with senior internal and external stakeholders.Global orchestration: Experience aligning regional and cross-functional teams through influence, clear standards, and strong stakeholder management.Measurement mindset: Comfort defining KPIs, connecting activity to outcomes, and using insights to improve performance and investment decisions.Storytelling: Exceptional written, verbal, and presentation skills, with the ability to simplify complexity for senior audiences.Operational excellence: Strong planning, prioritization, budget management, and project leadership across multiple high-visibility initiatives.Customer orientation: Curiosity about executive priorities and a commitment to value-led, peer-level experiences.Adaptability: Comfort building through ambiguity and balancing global consistency with regional relevance.Education: Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.Travel: Willingness to travel for executive programs, customer engagements, and key company or industry events.Why you will love being a DynatracerA one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.An environment that fosters innovation, enables creative collaboration, and allows you to grow.A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us allA culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.Compensation and RewardsThe targeted base pay range for this role is $91,000 to $114,000. When determining your salary, we consider your skills, experience, education, work location and internal equity.Equal Employment OpportunityAll your information will be kept confidential according to EEO guidelines.We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [e-mail] . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law . To be considered for this position, please upload your resume/CV.Note to Recruiters and Agencies : Thank you for your interest in Dynatrace. Please note that we do not accept unsolicited agency resumes —do not forward them via our website or directly to Dynatrace employees. Dynatrace will not pay fees for unsolicited resumes, and any resumes received this way will be considered the property of Dynatrace.Benefits and work-life perksWe offer best-in-class core rewards, including paid time off, financial security benefits, retirement savings plans, and health insurance. Beyond that, you’ll get other benefits and work-life perks designed to make your ride with us even more rewarding.Mental health supportOur Employee Assistance Program, powered by Telus Health, offers support for you and your family members.Wellness DaysFour company-designated extra paid days off for you to recharge batteries.FlexibilityOur hybrid working model and flexible working hours offer you the flexibility you need.AI-driven workflowsUse AI as your daily teammate to automate tasks and focus on what matters.Learn & developCompany-wide learning perks, designated team's learning days, and more.Volunteering dayA day of paid volunteer time to support a community or cause you care about.Regular team eventsWe host Global Culture Parties, Family & Friends at Work Day, Global Breakfasts, Green Weeks, Pride Month, and beyond!International vibeMost of our offices and teams are proudly multicultural. English is our shared language, but we embrace and learn from each other's cultures.Rewards vary depending on your employment type. Some benefits and perks also differ by location — explore your city to see what’s available there.About DynatraceDynatrace (NYSE: DT) is the leading AI-powered observability and security platform. We're advancing observability for today's digital businesses, helping transform modern digital ecosystems' complexity into powerful business assets.Our AI-driven insights cut through the noise, allowing customers to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Dynatrace offers simplicity, clarity, and reliability at scale to ensure teams can make informed decisions, minimize downtime, and drive their business forward with confidence.