Executive Director, Large-Scale Live Events

confidential; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

CarMax Park and 804Live seek a Director of Events to lead strategic planning and execution of large-scale events, including concerts and festivals, with internal and external partners. You will drive cross-functional planning, oversee budgets and schedules, coordinate F&B, and ensure high-quality delivery for audiences up to 14,000.

The role requires leadership, P&L focus, excellent communication with executives and partners, and the ability to operate in fast-paced environments across public

Qualifications

• 6+ years of event planning and event management experience, ideally in live entertainment, sports, stadiums, arenas, or touring environments.
• Experience leading complex events with multiple stakeholders, vendors, and executive visibility.
• Leadership experience mentoring a team and managing performance.
• Strong financial acumen with experience overseeing budgets and post-event reconciliation.
• Highly organized, process-driven, and able to handle multiple projects and changing priorities.
• Excellent verbal and written communication with executives, clients, and partners.
• Proficiency with Microsoft 365 or similar productivity tools.
• Experience in the Richmond, Virginia market is preferred.

Responsibilities

• Lead the full event lifecycle from concept through planning, execution and post-event reconciliation.
• Evaluate event opportunities, assess feasibility, financial impact, and strategic value.
• Lead cross-functional planning with internal departments, partners, vendors, clients, and government partners.
• Develop and manage the event critical path, staffing plans, production schedules, and run-of-show documents.
• Oversee event budgets and P&L with revenue assumptions and expenses.
• Coordinate with F&B, venue operations, ticketing, marketing, security, and facilities teams.
• Serve as on-site event leader and primary escalation point during events.
• Create standardized event-management processes and workflows for consistency.
• Identify improvements and operational innovations to reduce inefficiencies.
• Provide leadership and mentorship to a team of event professionals.
• Establish clear expectations and accountability for teams, vendors, and partners.

Skills

Event leadership

Budget management

Cross-functional coordination

Communication

P&L management

Team mentorship

Microsoft 365

Tools

Microsoft 365

Job description

CarMax Park and 804Live seek a Director of Events to lead strategic planning and execution of large-scale events, including concerts and festivals, with internal and external partners. You will drive cross-functional planning, oversee budgets and schedules, coordinate F&B, and ensure high-quality delivery for audiences up to 14,000.

The role requires leadership, P&L focus, excellent communication with executives and partners, and the ability to operate in fast-paced environments across public