Executive Director, Enterprise Brand & Identity

CVS Health Corporation; Woonsocket (RI); Hybrid; USD 132,000 - 303,000; Full time

Benefits offered by this job

Bonus program

Equity awards

Comprehensive benefits

Job summary

CVS Health is seeking an Executive Director of Brand Strategy and Identity to lead the enterprise brand. You will shape brand strategy, governance, and storytelling across all touchpoints, guiding a team of strategists and designers. The role requires deep experience in brand architecture and collaboration with senior leadership.

You will translate business goals into differentiated brand initiatives, ensuring consistent brand equity and growth in a fast-paced healthcare environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Fine Arts, Business Administration, or related field.
• 10+ years of progressive experience in brand strategy, identity, or integrated marketing; 5+ years in leadership.
• Proven track record stewarding enterprise brand identities for large consumer-facing organizations.
• Healthcare, regulated industry, or large consumer brand experience is a plus.

Responsibilities

• Brand strategy & architecture: define and evolve strategy aligned with enterprise objectives.
• Identity leadership: own CVS Health identity system, brand standards and governance.
• Team management: build and develop a high-performing brand team.
• Stakeholder collaboration: partner with executive leadership and cross-functional teams.
• Brand storytelling: craft compelling narratives that connect with customers, members and employees.
• Governance & measurement: establish governance and KPIs to monitor brand health.
• Innovation: stay ahead of brand trends and governance in a dynamic market.

Skills

Brand strategy

Identity systems

Leadership

Storytelling

Stakeholder mgmt

Education

Bachelor's in Marketing/Design

MBA preferred

Tools

Agency partnerships

Job description

CVS Health is seeking an Executive Director of Brand Strategy and Identity to lead the enterprise brand. You will shape brand strategy, governance, and storytelling across all touchpoints, guiding a team of strategists and designers. The role requires deep experience in brand architecture and collaboration with senior leadership.

You will translate business goals into differentiated brand initiatives, ensuring consistent brand equity and growth in a fast-paced healthcare environment.