Executive Director, Brand Strategy & Identity

CVS Health; Woonsocket (RI); On-site; USD 132,000 - 303,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

Professional growth opportunities

Diversity, equity & inclusion

Job summary

CVS Health is seeking an Executive Director of Brand Strategy and Identity to define, evolve, and protect our enterprise brand identity across all customer touchpoints. You will build and inspire a high-performing team, articulate CVS Health's brand positioning, and serve as the internal authority on brand standards and storytelling.

The role requires a track record of leading brand programs for large consumer-facing organizations, deep expertise in brand architecture, and the ability to

Qualifications

• Proven track record building and stewarding enterprise brand identities.
• Deep expertise in brand architecture, identity systems, positioning, and storytelling.
• Strong strategic thinking to translate business goals into differentiated brand strategies.
• Excellent communication and presentation skills to influence senior stakeholders.
• Experience leading external agencies and creative resources.

Responsibilities

• Define and evolve CVS Health's brand strategy, positioning, and architecture.
• Lead development and governance of the brand identity system across channels.
• Build and mentor a high-performing team of brand strategists and designers.
• Partner with executives and cross-functional teams to align brand initiatives.
• Develop compelling, insight-driven brand narratives that drive engagement.

Skills

Brand strategy

Identity systems

Executive leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Design

Master's degree or MBA preferred

Job description

CVS Health is seeking an Executive Director of Brand Strategy and Identity to define, evolve, and protect our enterprise brand identity across all customer touchpoints. You will build and inspire a high-performing team, articulate CVS Health's brand positioning, and serve as the internal authority on brand standards and storytelling.

The role requires a track record of leading brand programs for large consumer-facing organizations, deep expertise in brand architecture, and the ability to