Executive Brand & Community Lead for Exchange

Arrowfly, LLC; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work environment

Competitive salary plus incentives

Career development opportunities

Job summary

Arrowfly is seeking an experienced HealthLeaders Exchange Brand Manager to lead strategy, growth, and performance of the HealthLeaders Exchange platform. The role unites live Exchanges with The Exchange Network, delivering executive programming, peer networking, research, and sponsor relations.

You will own end-to-end member experiences, drive cross-functional initiatives across editorial, events, recruitment, and marketing, and translate member feedback into compelling, data-driven programming

Qualifications

• 5+ years of experience in executive communities, events, B2B media, product management, audience development, or related field.
• Experience managing communities that combine in-person and digital engagement.
• Strong project and program management skills.
• Experience working with senior executives.
• Ability to lead across multiple teams without direct authority.
• Strong understanding of member engagement, retention, and community building.
• Comfort using data and KPIs to drive decisions.
• Excellent communication and organizational skills.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Own the overall strategy and operating model for the HealthLeaders Exchange platform.
• Create a seamless experience between live Exchanges and The Exchange Network.
• Shape Exchange formats, executive themes, programming, and member experiences.
• Develop a year-round engagement strategy for TEN.
• Establish consistent planning and execution processes across the portfolio.
• Identify opportunities to improve and expand the Exchange community.
• Build and retain a highly engaged community of healthcare C‑suite and senior executives.
• Partner with recruitment, audience, editorial, and marketing teams to grow qualified membership.
• Define priority executives, organizations, and market segments.
• Monitor recruitment performance and identify gaps.
• Increase repeat Exchange attendance and member retention.
• Build engagement between events through discussions, peer connections, research, virtual programs, and other community experiences.
• Own the strategy for keeping The Exchange Network active, useful, and differentiated throughout the year.
• Develop a regular cadence of executive discussions, questions, insights, and community activity.
• Bring timely healthcare leadership topics into the network.
• Continue conversations that begin at live Exchanges.
• Encourage member‑to‑member interaction and peer problem solving.
• Work with editorial to connect community discussions to HealthLeaders content and research.
• Promote use of TEN resources including peer matching, discussion forums, healthcare intelligence, community calls, and curated content.
• Identify highly engaged members and potential community leaders.
• Track participation, engagement, and retention.
• Partner with HealthLeaders editorial leadership and Exchange members to develop highly relevant programming.
• Translate member feedback, advisory board input, research, and market trends into agenda recommendations.
• Help lead the Exchange advisory board process.
• Use member discussions and surveys to identify emerging leadership priorities.
• Develop roundtables and other peer‑driven formats.
• Bring important TEN conversations into live Exchanges and continue Exchange discussions online afterward.
• Own the overall member journey across both the in‑person and digital community.

Skills

Executive communities

Events management

B2B media

Audience development

Product management

Cross-functional leadership

Data-driven decisions

Job description

Arrowfly is seeking an experienced HealthLeaders Exchange Brand Manager to lead strategy, growth, and performance of the HealthLeaders Exchange platform. The role unites live Exchanges with The Exchange Network, delivering executive programming, peer networking, research, and sponsor relations.

You will own end-to-end member experiences, drive cross-functional initiatives across editorial, events, recruitment, and marketing, and translate member feedback into compelling, data-driven programming