Events & VIC Program Lead

SBH Fashion; New York (NY); Sur place; USD 130 000 - 150 000; Plein temps

Résumé du poste

SBH Fashion in New York seeks a Manager of Events & VIC to lead the brand's events strategy and VIC program, creating elevated client experiences that deepen relationships and drive revenue across wholesale and retail channels.

The role will involve cross-functional collaboration, nurturing wholesale partnerships, developing tailored event strategies, and overseeing VIC benefits and clienteling initiatives to translate relationships into recurring high-value purchases.

Responsabilités

• Lead the strategy, planning, and execution of wholesale and retail events, activations, product launches, and in-store client experiences.
• Partner cross-functionally with Sales, Retail, Creative, Merchandising, and Marketing to align events with brand priorities and commercial objectives.
• Build and strengthen wholesale partnerships to maximize event participation, client engagement, and sales performance.
• Develop event strategies tailored to each retail partner, market, and client opportunity.
• Travel as needed to oversee priority events, ensure elevated execution, and support VIC moments.
• Manage the brand’s gifting strategy ensuring initiatives are thoughtful, impactful, and aligned with the Cinq à Sept brand.
• Establish event goals and measure results, including attendance, engagement, sales, and ROI.
• Develop and own the VIC program across both retail and wholesale channels.
• Identify opportunities to acquire, cultivate, and retain high-value clients.
• Partner with store and sales teams to develop clienteling strategies translating VIC relationships into repeat purchases.
• Design and manage VIC benefits, exclusive previews, gifting, personal appointments, and curated experiences.

Description du poste

SBH Fashion in New York seeks a Manager of Events & VIC to lead the brand's events strategy and VIC program, creating elevated client experiences that deepen relationships and drive revenue across wholesale and retail channels.

The role will involve cross-functional collaboration, nurturing wholesale partnerships, developing tailored event strategies, and overseeing VIC benefits and clienteling initiatives to translate relationships into recurring high-value purchases.