EVENTS REPRESENTATIVE

SAB; Inland Township (MI); On-site; USD 60,000 - 80,000; Full time

Job summary

SAB in the United States is seeking a regional events professional to plan, execute and report on regional events that drive incremental volume and market share. You will collaborate with regional sales teams and brand teams and manage SAB beer account procedures to support profitable growth.

The role requires strong communication, knowledge of the market, persuasiveness and the ability to work long hours, including weekends.

Qualifications

• Minimum relevant 3-year tertiary qualification (Sales/Marketing qualification preferred).
• Valid Code 8 driver's license.

Responsibilities

• Planning, executing and reporting on regional events (sales driving events led by regions) in line with execution guidelines to deliver incremental profitable volume
• Develop and maintain collaborative relationships with internal (sales teams and brand teams) and external stakeholders (stadium owners, event owners and community)
• Management of SAB beer account procedures (consignment stock deals & temporary SAB beer trading accounts)
• Execute regional events with the objective of driving incremental volume & market share growth, while simultaneously reinforcing brand narrative and enhancing SAB corporate reputation

Skills

Regional events planning

Sales & marketing

Relationship management

Public speaking

Communication

Education

Sales/Marketing qualification

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The key purpose of this role is to execute brand led consumer experiences which lead to long term brand advocacy and simultaneously influence volume and market share growth and increased competitiveness of AB InBev beer and Ciders.

Key Roles and Responsibilities:

• Planning, executing and reporting on regional events (sales driving events led by regions) in line with execution guidelines to deliver incremental profitable volume
• Develop and maintain collaborative relationships with internal (sales teams and brand teams) and external stakeholders (stadium owners, event owners and community)
• Management of SAB beer account procedures (consignment stock deals & temporary SAB beer trading accounts)
• Execute regional events with the objective of driving incremental volume & market share growth, while simultaneously reinforcing brand narrative and enhancing SAB corporate reputation

Key Attributes and Competencies:

• Computer literate
• Experience and good knowledge of the market
• Persuasiveness and strong selling skills
• Excellent verbal ability
• Well-developed communication skills
• Sound interpersonal skills, creativity and ability to mix with other people.
• Ability to manage self and territory.
• Strong achievement orientation.
• Endurance and ability to tolerate extraordinary and flexible working hours
• Willingness to work during weekends to deliver on events
• High levels of honesty and integrity

Minimum Requirements:

• Minimum relevant 3-year tertiary qualification (Sales/Marketing qualification preferred)
• Valid Code 8 driver's license

Additional Information:

Band: IX SAB/AB InBev is an equal opportunity employer, and all appointments will be made in line with SAB/AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.

The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going. At SAB it’s always about more than the beer. We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption. SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish