Events & Channel Marketing Manager

MorganFranklin Consulting LLC; Raleigh (NC); Híbrido; USD 75.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base + bonuses

Descripción de la vacante

Highspring is seeking a Channel Marketing Manager - Events to lead end-to-end event marketing initiatives across Highspring brands. You will drive brand visibility, lead generation, and customer engagement through conferences, trade shows, and experiential programs.

The role requires 3+ years in events marketing, strong social media and content skills, and experience with WordPress, HubSpot, and Sprout Social. This is a hybrid role with up to 25% travel.

Formación

• Bachelor's Degree required.
• 3+ years of events marketing experience in professional services, B2B, or talent solutions environment.
• Proven track record managing organic and paid event strategies.
• Deep understanding of social media best practices, algorithms, and engagement tactics.
• Experience with employee advocacy platforms and executive thought leadership.
• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.

Responsabilidades

• Manages and optimizes the company's presence at industry events, trade shows, webinars, and partner activations to ensure brand consistency and audience engagement.
• Develops multi-channel event promotion strategies to drive awareness, registrations, and ROI.
• Leads internal employee engagement for events by coordinating communications and attendance.
• Partners with executives to support thought leadership visibility at events.
• Oversees all aspects of channel marketing related to events and collaborates with sales, partnerships, and product marketing.
• Manages event-related web pages, content, and registration workflows.
• Analyzes event performance metrics and partner activation outcomes to inform future strategies.

Conocimientos

Event marketing

Social media strategy

Content creation

Campaign analytics

Lead generation

Educación

Bachelor's Degree

Herramientas

WordPress

HubSpot

Sprout Social

DSMN8

LinkedIn

Descripción del empleo

Highspring is seeking a Channel Marketing Manager - Events to lead end-to-end event marketing initiatives across Highspring brands. You will drive brand visibility, lead generation, and customer engagement through conferences, trade shows, and experiential programs.

The role requires 3+ years in events marketing, strong social media and content skills, and experience with WordPress, HubSpot, and Sprout Social. This is a hybrid role with up to 25% travel.