Marketing Manager - Events

MorganFranklin Consulting LLC; Nashville (TN); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Highspring seeks a Channel Marketing Manager - Events to lead the strategy and execution of event media for Highspring brands. You will own end-to-end planning, promotion, and optimization of conferences, trade shows, webinars, and experiential activations to boost brand visibility and lead generation.

Collaborate with sales, partnerships, and product marketing; manage event pages and registration; analyze performance and drive improvement. Travel up to 25%.

Qualifications

• Bachelor's degree required with 3+ years in events marketing or related field.
• Proven track record managing organic and paid event strategies and execution.
• Strong understanding of social media best practices and audience engagement.
• Experience with employee advocacy platforms and executive thought leadership.
• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.
• Excellent writing and storytelling skills for varied audiences.
• Analytical mindset with ability to derive insights from data.

Responsibilities

• Manages and optimizes the company's presence at industry events, trade shows, webinars, and partner activations.
• Develops multi-channel event promotion strategies across email, digital, and partner platforms.
• Leads internal employee engagement for events and promotes attendance.
• Partners with executives to support thought leadership visibility at events.
• Oversees all aspects of channel marketing related to events with sales and product marketing.
• Manages event-related web pages, content, and registration workflows.
• Analyzes event performance metrics and informs future strategies.

Skills

Action Oriented

Collaborative

Growth Mindset

Learning Agility

Planning & Alignment

Results Driven

Strategic Mindset

Education

Bachelor's Degree

Tools

WordPress

HubSpot

Sprout Social

Major Ad Platforms

Job description

Description

As the Channel Marketing Manager - Events, you'll be the strategic and executional lead for event media efforts across Highspring and Vaco by Highspring brands. You will be responsible for leading the end-to-end planning, execution, and optimization of our event marketing initiatives. This role is pivotal in driving brand visibility, lead generation, and customer engagement through impactful events, conferences, trade shows, and experiential marketing.

Essential Job Functions

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities

• Manages and optimizes the company's presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals


• Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI


• Leads internal employee engagement for events by coordinating communications, promoting attendance, and enabling team members to represent the brand effectively


• Partners with executives to support thought leadership visibility at events through speaking opportunities, branded presentations, and personalized engagement strategies


• Oversees all aspects of channel marketing related to events, collaborating with sales, partnerships, and product marketing teams to drive demand generation and partner co-marketing


• Manages event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience


• Analyzes event performance metrics and partner activation outcomes to inform future event strategies, report on impact, and continuously improve program execution

Desired Competencies

• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm


• Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction


• Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge


• Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects


• Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals


• Results Oriented- Consistently achieves results, even under tough circumstances


• Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value

Education and Experience

• Bachelor's Degree


• 3+ years of experience in events marketing, preferably in a professional services, B2B or talent solutions environment.


• Proven track record managing both organic and paid event strategies and execution.


• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.


• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.


• Familiarity with WordPress, HubSpot, Sprout Social, and major ad platforms.


• Strong writing and storytelling skills with the ability to tailor messages to different audiences.


• Analytical mindset with the ability to pull insights from data and make recommendations.


• Social Strategy Development - Ability to craft and execute comprehensive organic and paid social media strategies across multiple platforms.


• Platform Expertise - Deep working knowledge of LinkedIn, Instagram, TikTok, X (Twitter), Meta (Facebook), and emerging platforms.


• Content Planning & Creation - Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.


• Campaign Management - Experience running targeted paid campaigns with clear KPIs and conversion goals.

Travel Requirements

25%

#LI-Hybrid

Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between the range below. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance.

Base Compensation Range

$80,000—$100,000 USD