Events Marketing Lead — Brand, Demand & Experiences

Highspring; Nashville (TN); On-site; USD 75,000 - 90,000; Full time

Job summary

Highspring seeks a Channel Marketing Manager – Events to lead event media for Highspring and Vaco by Highspring brands, owning end-to-end planning, execution, and optimization of our event marketing initiatives.

This role drives brand visibility, lead generation, and customer engagement at conferences, trade shows, webinars, and experiential activations, coordinating with sales, partnerships, and product marketing to maximize ROI.

Qualifications

• Bachelor’s degree required.
• 3+ years in events marketing, preferably B2B or professional services.
• Proven track record with organic and paid event strategies.
• Strong writing and storytelling for varied audiences.
• Analytical mindset with data-driven recommendations.

Responsibilities

• Manages and optimizes presence at events, trade shows, webinars and activations.
• Develops multi-channel promotion strategies across email, digital, partner platforms.
• Leads employee engagement for events and partner thought leadership opportunities.
• Collaborates with sales, partnerships, and product marketing to drive demand.
• Manages event pages, content, and registration workflows; analyzes results.

Skills

Event marketing

Social media strategy

Thought leadership

Content planning

Campaign management

Analytics & reporting

Collaboration

Storytelling

Executive communication

Education

Bachelor’s Degree

Tools

WordPress

HubSpot

Sprout Social

Job description

Highspring seeks a Channel Marketing Manager – Events to lead event media for Highspring and Vaco by Highspring brands, owning end-to-end planning, execution, and optimization of our event marketing initiatives.

This role drives brand visibility, lead generation, and customer engagement at conferences, trade shows, webinars, and experiential activations, coordinating with sales, partnerships, and product marketing to maximize ROI.